The beauty and fashion industry in the region is highly competitive, consumer purchasing habits have evolved, and the effectiveness of traditional online advertising has declined over the years. The emergence of new trends like live commerce and the growing popularity of marketplaces signals an urgent shift towards authentic and personal recommendations from trusted individuals like influencers or other partners like content publishers, referral sites, and more.
In this beauty and fashion-focused webinar, we’ll learn from Vanessa Yeo Barger, General Manager of Marketing at Lenskart, and Leslie See, Commerce Director at Dentsu International, as they discuss current challenges in the beauty and fashion space in SEA and the opportunities that brands have in the affiliate and influencer marketing channel to reach, engage, and acquire customers in a way never before.
In this webinar, you’ll discover:
- Trends and challenges: The shifting landscape of beauty and fashion marketing in Southeast Asia.
- Opportunities and expert insights: The importance of data-driven personalization and authentic content.
- Practical strategies: Effective use of micro and macro-influencers to enhance brand reach and engagement.
The advantage of automation in managing influencers and affiliates: Partnership management platforms like impact.com can streamline and automate campaign management, tracking full-funnel performance, handling dynamic payouts, and more.
