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A young man holds a camera on a stabilizer, capturing a moment with a woman in colorful attire outdoors, surrounded by urban scenery.
Blog

Content creator affiliate strategy: How Charlie Chang hit 80% affiliate income with searchable video content
Marketing Mag
Byline and article

Caught between clicks and caution: The marketer’s trust dilemma

 value driven consumers
Blog

Brand partnerships guide: 6 types, benefits, and how to find partners

 Graphic promoting "The Advocacy Channel" podcast featuring Season 2, Episode 6 with guest Katlin Hess. Colorful gradient background.
Podcast

S02 | E06 – Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2
martech record
Byline and article

New industry themes emerge as iPX puts a wrap on conference season

 Two women are seated in a bright waiting area, engaged in conversation, with wooden chairs and large windows in the background.
Blog

Evaluating influencer performance in 2025: 3 ways brands can optimize ROI through real-time tracking

 A person in a cozy sweatshirt types on a laptop, with a mug and bowl of food on a wooden table nearby.
Blog

How publishers and brands can tap into Reddit affiliate marketing to build strong community engagement

 A diverse group of six people sits around a table, discussing documents and using laptops, with coffee cups scattered around.
Blog

Partner marketing examples: 12 proven strategies to grow your brand in 2025

 A close-up shot of an airplane wing against a vibrant sunset, with warm orange and purple hues illuminating the wingtip.
Video

APAC Travel Marketing Trends 2025: How Leading Travel Brands Are Driving Growth Beyond Traditional Advertising

 A group of three people engaged in discussion outdoors, holding documents and a tablet, against an urban backdrop.
Blog

The three dimensions of partnership marketing: PartnerCentric’s blueprint for combining affiliates, creators, and advocates

 An airplane wing against a vibrant sunset, with soft oranges and purples illuminating the sky and the wingtip.
Research report

Where APAC travel brands are investing for growth

 A person in a brown jumpsuit types on a laptop at a wooden desk, surrounded by shipping boxes and a barcode scanner.
Blog

Content creators and retail media: a new opportunity for brands to drive growth at retail

 A stack of U.S. dollar bills sits atop a laptop keyboard, symbolizing online finance and digital transactions.
Blog

The creator’s profit playbook: 9 advanced affiliate marketing strategies for sustainable revenue growth

 A woman sits at a desk with a laptop and a ring light, holding a small white dog in her arms, pointing towards the camera.
Blog

Beyond pet products: How pet influencer marketing works for any industry in 2025

 Podcast promotional image featuring Amanda Mount for Season 6, Episode 7 of "The Partnership Economy." Background in blue tones.
Podcast

S06 | E7 – Authentic content that drives real results with micro-and-nano influencers

 influencers charge per post
Blog

2025 influencer rate guide: what content creators charge per post
Singapore business review logo
Byline and article

Travel marketers shift focus with trust reshaping influence: report
marketech apac logo
Byline and article

SEA marketers prioritise retention, brand building to gain travellers’ trust: report
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