Branded content has become a force to be contended with the publishing industry. Despite economic headwinds, publishers continued to see significant campaign growth in 2023—and with the dawn of AI, the revenue potential of the medium has never been greater.
However, scaling your branded content business and tending to growing pains requires data-driven insights.
For a better understanding of your content performance, Pressboard by impact.com analyzed over 18,000 pieces of branded content from over 800 publications in 2023.
Discover how branded content performed in 2023 and what it means for your program in this research report.
