Advertising has failed publishers and their audiences, but an alternative business model has emerged that drives sustainable revenue, cash flow, and profitability. Plus, audiences love it. It’s commerce content, and 78% of digital media professionals expect it to drive a larger portion of their publishing revenue going forward.
Learn why it’s a business plan imperative In this research report from FORTUNE Brand Studio and impact.com, you can read what 200+ digital media professionals and top industry experts from around the world are saying about the commerce content channel and where it’s headed.