FREE CERTIFICATION LEARNING PATH
Affiliate & Partnerships Industry – Expert Certification Path
Ready to raise the bar and become a true master of the industry? Here ya go. In this advanced certification path, you’ll learn the ins and outs of advanced affiliate marketing industry topics. Enroll today, get certified, and leave your competition in the dust.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there. rn
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn?
If you’ve completed the Affiliate and Partnerships Industry – Associate certification path, you’re already familiar with the Partnerships Life Cycle. Time for another spin—and this time, we’ve ramped up the speed.
In this expert-level certification, you’ll be guided through the Partnerships Life Cycle by our Head of Affiliate and Partnerships Education, Coady Joy, and a few big-league special guests.
Learn about different partner types and how to optimize for each of them, as well as how to track your program for all actions (even offline ones!), negotiate for a flawless contract, and map out commissioning structures that will complement business goals. Through each course, you will learn invaluable, high-level information that will help you run and maintain successful affiliate programs, large or small.
By the end of this certification, you will be able to:
- Explain how to perform regular performance audits and identify opportunities for improvement.
- Explain how to produce SEO-optimized sponsored content.
- Explain and implement a trademark + bidding program.
- Explain what card-linked-offer, verification, buy-now-pay-later, podcast, and content partners are.
- Differentiate between partner types to choose the right type for a brand.
- Develop effective strategies for working with each type of partner.
- Explain multitouch and dynamic attribution structures.
- Explain how to implement SKU, category-based, and new customer commission structures.
- Determine how commission structures relate to overall goals.
Course curriculum
Finding and recruiting new partners? At this level, we wouldn’t really call it a cakewalk—it needs a little more dexterity.
Get CertifiedExplore commissioning structures with Coady Joy and Denis Kondrashov of fuboTV, who chat about cost per click, cost per lead, mobile app campaigns, and more, in this expert course on how to contract and pay that moolah to your partners.
Get CertifiedSo you’ve nailed down tracking for your online assets, but what about what happens outside the computer, like phone calls, QR codes, and mobile apps? How do you handle sub-affiliates? What if it all falls apart?! Enroll here to soothe your worries.
Get CertifiedEnroll in this course to learn expert tactics for creating sky-high engagement levels in your affiliate marketing campaign!
Get CertifiedThis course takes an in depth look at protecting your program from fraudulent activity. Click below to learn all about it!
Get CertifiedAh, performance analysis—the gift that keeps on giving! There are some pretty high-level tactics and systems involved at this level, like conducting regular performance audits across the customer journey.
Get CertifiedIn this 50-minute assessment, you'll apply what you learned about the affiliate and partnerships industry. If you pass, you'll receive a certificate which you can share on LinkedIn to impress your network.
Get Certified