Free Course

Strategic Business-to-Business (B2B) Partnerships

Are you an affiliate marketer who is looking to spruce up their portfolio with creative, synergistic, strategic B2B partnerships? If so, enrol in this free course to learn hands-on tactics to recruit and track strategic partnerships.

Who is this for?

What you'll learn?

Course overview

The Strategic Business-to-Business Partnerships course, taught by industry experts, is where you’ll find everything you need to know to create, nurture, and evaluate strategic B2B partnerships. 

First, you’ll get the lowdown on laying the groundwork before approaching potential partners, including defining your dream partnership profiles and figuring out your objectives. Then, you’ll learn how to cultivate new partnerships, create strategic partnership agreements, work cross-functionally, and everything in between. Once you’ve finished the course, you’ll be equipped to successfully navigate strategic B2B partnerships! 

By the end of this course, you will be able to:

  • Define strategic B2B partnerships.
  • List the benefits of strategic B2B partnerships.
  • Describe various promotional methods for B2B partnerships.
  • Identify your B2B strategic partnership objectives.
  • Define your ideal strategic partnership profile.
  • Analyze strategic partnership audience overlap.
  • Find and approach businesses to create strategic partnerships.
  • Evaluate the compatibility of prospective partnerships.
  • Use the strategic partnership framework template.
  • Manage partnerships and strategic alliances, and work cross-functionally.
  • Create a business case and a strategic partnership agreement.
Course details
Start Learning Now

Course curriculum

Lesson 1
What are Brand-to-Brand Strategic Partnerships?
Kristina Nolan
Vice President of Affiliate at DMi Partners

In this lesson, you will define B2B strategic partnerships and understand the benefits of brand partnerships. We will also discuss the four pillars that indicate maturity of a partnerships program. Promoting strategic partners is vital to the success of both brands, which Kristina goes into depth at the end of the lesson. Can't wait to get started? Click on the button below to get going!

Start learning
Lesson 2
What Makes a Good Strategic Partnership for Your Business?
Kristina Nolan
Vice President of Affiliate at DMi Partners

In this lesson, we explore on how to identify objectives for your strategic B2B partnerships, before finding out what goes into an ideal strategic partnership profile. A large portion of this lesson explores strategic partnership models. We end off witch identifying overlapping audiences between the two partnering brands. Click the button below to dig in!

Start learning
Lesson 3
How to Find Strategic Partnerships
Kristina Nolan
Vice President of Affiliate at DMi Partners

In this lesson, we go into how to find the best brand to partner with. After taking a quick look at how to approach a business for a partnership, we dive into how to evaluate for partnership compatibility. Go ahead and click the button below to get started!

Start learning
Lesson 4
Strategic Partnership Framework Template
Kristina Nolan
Vice President of Affiliate at DMi Partners

In the most practical lesson of this course, we show you how to work with a strategic partnership framework template. Rounding off the course, we cover the nitty gritty details of managing partnerships and strategic alliances, working cross-functionally between the two brands, and how to create a business case. (we provide a handy template here, too!) Click the button below to get going!

Start learning