Reporting and Measuring Influencer Programs
Get savvy with your influencer program in this course for brands. Learn how to ace engagement rates, compute impressions; and execute cost-effective campaigns. On top of that, perfect analysis for top reports and; refined content for successful influencer collaborations.
What you'll learn
Course overview
Ever wondered about the secret sauce for measuring success in the influencer world? This course reveals insights into program benchmarks, business KPIs, and those elusive vanity metrics. You’ll also learn the concepts of engagement rates, analyze impressions, and ace budget-friendly campaigns.
Join Coady Joy, Head of Affiliate and Partnerships Education, and Jenna Weintraub, Head of Influencer Marketing at WITHIN to boost your skills in analyzing program performance, crafting impactful wrap reports, and optimizing content for seamless influencer partnerships.
By the end of this course, you will be able to:
- Measure campaign success using three important groups of metrics.
- Create a wrap report to encourage influencers to work with a brand again.
- Analyze influencer and campaign performance metrics.
Course curriculum
To determine the effectiveness of an influencer program, it's crucial to assess specific metrics. But how do you decide which ones to measure for your program?
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The key to fostering a lasting and meaningful relationship with an influencer lies in effectively showcasing their achievements during the campaign.
Start learning A campaign should always close with a thorough examination of both the campaign itself and the influencer's performance. It might sound complex, but it's quite straightforward when you focus on the three essential components of campaign analysis.
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