Free course
Protect & Monitor: Affiliate & Partnerships Industry Training – Associate Course
Exposing fraud and stopping malicious partners in their tracks—sounds good, right? You’ll learn how to do all that (and more!) in this course so you can reinvest spend in high-quality partnerships.
Who is this for?
What you'll learn?
Course overview
At this point in the Partnerships Life Cycle, partnerships are up and running, partners are set up to share data, and there’s active engagement in the partnership through always-on communication.
In this course, Coady Joy, our Head of Affiliate and Partnerships Education, and Amanda Karr, Senior Affiliate Marketing Manager at Tailored Brands, Inc. walk you through the next step in the Partnerships Life Cycle: Protect and Monitor.
This stage is all about safeguarding partnerships programs — and your budget — against theft, dodgy partners, and all kinds of dastardly activity.
By the end of this course, you will be able to:
- Recognize specific steps to protect and monitor a partnership program.
- Demonstrate how performance fraud can appear in many different ways.
- Review the policies in a partnership program to mitigate malicious partners.
Course curriculum
Exposing fraud and stopping malicious partners in their tracks—sounds good, right? You'll learn how to do all that (and more!) in this course so you can reinvest spend in high-quality partnerships.
Start course Now that you know about the different types of performance fraud, let's explore how brands can monitor a partnership program for fraud.
Start course Developing marketing policies is important in any partnership program. Learn more about them in this lesson.
Start course