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Free course

Optimize: Affiliate & Partnerships

In this course, you’ll reach the final stage of the Partnerships Life Cycle journey. You’ll learn about Optimize, which is where brands perform the continual optimization of their partnerships via advanced analytics to drive growth and increase efficiency. In turn, those analytics help brands drive growth, boost efficiency, and ultimately expand into new, super-valuable partnerships, ready to begin the Partnerships Life Cycle all over again.

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Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Program managers

Who would like to better understand relevant key performance indicators and when to use them.

Individuals

Looking to understand the difference between volume-based and business-based KPIs.

Affiliate managers

Who would like to learn about different types of data granularity to better understand program performance and inform future decisions.


What you'll learn?

Course overview
  • Important key performance indicators that you can use to judge the performance of your affiliate marketing program.
  • Different categories of KPIs and when to use each category in your analysis.
  • The difference between volume-based and business-based KPIs.
  • Three different types of data granularity.
Course details
5
Lessons
5
Videos
2
Quizzes
30
Min
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Course curriculum

Lesson 1
Affiliate Marketing KPIs
5min
Sarah Dayes
Chief Client Officer at Acceleration Partners
Lesson description

This quick lesson will go over 3 different categories of affiliate marketing KPIs that can be used to measure the success of your affiliate marketing program. The three categories are: volume-based KPIs, business KPIs, and Program-Evaluation KPIs.

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Lesson 2
Volume-Based KPIs
5min
Sarah Dayes
Chief Client Officer at Acceleration Partners
Lesson description

This lesson will go into depth on volume-based KPIs that can be used to measure the success of your affiliate program from a volume standpoint.

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Lesson 3
Business KPIs
5min
Sarah Dayes
Chief Client Officer at Acceleration Partners
Lesson description

This lesson will go into depth on volume-based KPIs that can be used to measure the success of your affiliate program from a volume standpoint.

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Lesson 4
Affiliate Marketing Program-Evaluation KPIs
10min
Sarah Dayes
Chief Client Officer at Acceleration Partners
Lesson description

This lesson will go into depth on affiliate marketing program-evaluation KPIs that can be used to measure the success of your affiliate campaign from a program standpoint.

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Lesson 5
Data Granularity (Program-Level Data, Dimensional Data, Transaction-Level Data)
5min
Sarah Dayes
Chief Client Officer at Acceleration Partners
Lesson description

In this short lesson, you will learn about data granularity and different ways to approach program evaluation by looking at data on a program, dimensional, and transaction level.

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