Free course

Optimize: Affiliate and Partnerships Industry Training – Associate Course

Optimize is the sixth phase of the Partnership Life Cycle. It’s not quite the end of the cycle, though, because it’s where brands continually optimize their partnerships by using advanced analytics.



What you'll learn

Course overview

Brands perform continual optimization of their partnerships via advanced analytics to drive growth and increase efficiency. Those analytics help brands drive growth, boost efficiency, and ultimately expand into new, super-valuable partnerships, ready to begin the Partnership Life Cycle all over again.

This course explores everything you need to know to master the art of optimization.

 

By the end of this course, you will be able to:

  • Analyze which KPIs will be important to study.
  • Describe the levels of data granularity in a brand’s program.
  • Identify different ways to perform lift analysis.
  • Explain how brands can use reports to gain a rich understanding of their program.
  • Demonstrate how to use those insights to improve the operations of a brand’s own partnership channel for success.
Course details
9
Lessons
5
Videos
50
min
Enroll now

Course curriculum

1
Key Performance Indicators: KPI Categories
17 min

In this lesson, you'll learn how to align a brand’s affiliate marketing and partnerships goals with its overall company goals.

Start learning
2
Data Granularity: Data Granularity Types
4 min

This lesson covers the different types of data granularity.

Start learning
3
Analyzing Performance: The Three Stages
3 min

This lesson covers the three stages of performance analysis.

Start learning
4
Analyzing Performance: Scenarios for Analyzing Performance
6 min

In this lesson, you'll look at different scenarios in which a brand might analyze performance.

Start learning
5
Analyzing Performance: Hitting Target Metrics
4 min

This lesson focuses on how to hit your target metrics.

Start learning
6
Analyzing Performance: What Data Do I Need?
3 min

In this lesson, you'll discover exactly which data you would need to analyze your program's performance.

Start learning
7
Lift Analysis: Reasons for a Lift Analysis
2 min
PXA Logo

Here, we explore some of the reasons for conducting a lift analysis.

Start learning
8
Lift Analysis: Lift Analysis Calculation
2 min
PXA Logo

This lesson presents some practical examples of lift analysis calculations.

Start learning
9
Lift Analysis: Lift Analysis Examples
4 min
PXA Logo

In this final lesson, you'll tackle some lift analysis examples of your own.

Start learning