Free course
Optimize: Affiliate and Partnerships Industry Training – Associate Course
Optimize is the sixth phase of the Partnership Life Cycle. It’s not quite the end of the cycle, though, because it’s where brands continually optimize their partnerships by using advanced analytics.
What you'll learn
Course overview
Brands perform continual optimization of their partnerships via advanced analytics to drive growth and increase efficiency. Those analytics help brands drive growth, boost efficiency, and ultimately expand into new, super-valuable partnerships, ready to begin the Partnership Life Cycle all over again.
This course explores everything you need to know to master the art of optimization.
By the end of this course, you will be able to:
- Analyze which KPIs will be important to study.
- Describe the levels of data granularity in a brand’s program.
- Identify different ways to perform lift analysis.
- Explain how brands can use reports to gain a rich understanding of their program.
- Demonstrate how to use those insights to improve the operations of a brand’s own partnership channel for success.
Course curriculum
In this lesson, you'll learn how to align a brand’s affiliate marketing and partnerships goals with its overall company goals.
Start learning This lesson covers the different types of data granularity.
Start learning This lesson covers the three stages of performance analysis.
Start learning In this lesson, you'll look at different scenarios in which a brand might analyze performance.
Start learning This lesson focuses on how to hit your target metrics.
Start learning In this lesson, you'll discover exactly which data you would need to analyze your program's performance.
Start learning
Here, we explore some of the reasons for conducting a lift analysis.
Start learning This lesson presents some practical examples of lift analysis calculations.
Start learning In this final lesson, you'll tackle some lift analysis examples of your own.
Start learning