Free Course
Managing and Tracking Influencer Programs Course
Influencer marketing campaigns have tons of moving parts, and you don’t want to confuse yourself or your partnered content creators. Enroll in this course to learn how to keep things organized and manage all the finer, fabulous details of an influencer campaign!
Who is this for?
What you'll learn?
Course overview
This course, led by Head of Affiliate and Partnerships Education Coady Joy and Ana Arnet (Head of Influencer and Affiliate Marketing at Wpromote), guides you through the end-to-end cycle of content creator campaign execution.
You’ll first learn about the initial steps in the cycle: casting influencers who jibe with company goals, recruiting them to your program, and negotiating talent rates. Then, you’ll explore options for product fulfillment and ensuring your influencers’ content uses the appropriate tags and properly articulates endorsement disclosures.
By the end of this course, you will be able to:
- Cast and recruit influencers.
- Negotiate contracts with influencers.
- Identify the different ways brands can send products to influencers.
- Explain the content creation process in a partnership.
- Monitor and track content after it goes live.
Course curriculum
Choosing the correct partner is crucial to a successful partnership. In this lesson, we will discuss casting and recruiting influencers, as well as the different channels you can employ to recruit partners.
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In this lesson, Coady explores the art of negotiating contracts and rates with influencers, as well as common influencer negotiation points, such as exclusivity and usage rights. You'll also discover how brands can hire talent through influencer platforms and standard contract agreements.
Start learning Product fulfillment is all about preparing partnered influencers with everything they'll need to craft sponsored content, and brands have a few fun strategies to choose from.
Start learning This lesson explores every step of the content creation process, from setting out crystal-clear expectations and guidelines to posting cadence and meticulous content reviews, editing, and approval.
Start learning In this video, Ana discusses advertising disclosures as recommended by the Federal Trade Commission, how to handle content corrections, performance monitoring, analysis, and everything in between.
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