Free Course

Introduction to Influencer Partnerships Course

Influencers are totally in vogue. In this introductory course, you’ll learn who and what influencers are, plus behind-the-scenes info on what influencer partnerships really look like.


Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview

In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.

By the end of this course, you will be able to:

  • Define what influencers are.
  • Distinguish influencer grouping factors and influencer tiers.
  • Identify influencer partnership models.
  • Discuss the relationship between influencers and company goals.
  • Understand how influencers impact the shopping funnel.
Course details
6
Lessons
8
Videos
1
Quiz
40
Min
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Course curriculum

Lesson 1
Why It Matters
1min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

Learn about why this course matters.

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Lesson 2
Influencers: People with Influence
3min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

Learn about influencers and how they can help your business.

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Lesson 3
Benefits and Drawbacks of Influencers
2min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

Like most things in life, working with influencers comes with benefits and drawbacks. Let's take a look at these and how they might affect your brand.

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Lesson 4
Influencer Grouping Factors and Influencer Tiers
5min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

An understanding of influencers' different grouping factors and tiers is essential for identifying the correct type of influencer for your brand or campaign.

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Lesson 5
Influence Partnership Models
8min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

The type of partnership you choose should reflect the goals you have set for your brand and for the influencer with whom you're partnering.

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Lesson 6
Influencers, Your Company Goals, and the Shopping Funnel
6min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

Let's explore a few more central concepts: Why you should choose influencer partnerships. How to translate your brand goals into measurable KPIs. Influencers' impact on the purchase funnel, and brand sentiment.

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