Free Course
Introduction to Influencer Partnerships Course
You probably already know that influencers (aka ‘creators’) are the contemporary kings of the affiliate and partnerships marketing landscape. Take this course to discover the brave new world and inner workings of influencer partnerships!
Who is this for?
What you'll learn?
Course overview
This course, led by Coady Joy, Head of Affiliate and Partnerships Education, and Adrine Harutyunyan, Director of Influencer Client Services at Acceleration Partners, is the first leg of an insightful journey into the wonderful, ever-expanding world of influencer marketing and the creator economy.
You’ll discover the cornerstones of influencer marketing: the pros and cons of partnering with creators, how they’re categorized, and the correlation between the different types of creators and corporate objectives. Plus, you’ll learn how influencers shape key metrics across the shopping funnel.
By the end of this course, you will be able to:
- Explain why influencer partnerships matter.
- Define what and who influencers are.
- List the benefits and drawbacks of working with influencers.
- Identify the different influencer grouping factors and tiers.
- Define each influencer partnership model.
- Identify how to align company goals with influencers and the shopping funnel.
Course curriculum
Let's begin the course with a fundamental question: Why does influencer marketing even matter? (Hint: It's an absolute dream for brand growth.) Coady shares all the details in this lesson.
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Adrine explores the world of influencers and serves up a side of real-life success stories that illustrate exactly why brands just can't resist partnering with influencers.
Start learning Like most things in life, working with influencers comes with benefits and drawbacks. Let's take a look at these and how they might affect your brand.
Start learning An understanding of influencers' different grouping factors and tiers is essential for identifying the correct type of influencer for your brand or campaign.
Start learning A brand can partner with influencers in myriad ways. The type of partnership you choose should reflect the goals you have set for your brand and for the influencer with whom you're partnering. Coady discusses short term and long term partnerships in this lesson.
Start learning This lesson explores some central concepts: the value proposition of influencers, translating brand goals to measurable KPIs, and influencers' impact on the purchase funnel and brand sentiment.
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