Free course

Influencer Partnership Types and Content Formats Course

Do you want to take your influencer partnership knowledge further? This course expands upon your existing knowledge of influencer partnerships, elaborating on influencer tiers, their suitable applications, niches, and content formats and evolving trends.


Who is this for?


What you'll learn?

Course overview

At this point, you’ve got the hang of the basics in influencer partnerships. Let’s take it a step further now!

In this course, Coady Joy, the Head of Affiliate and Partnerships Education, has teamed up with Cassie Wolfe from WPromote to lead you on an in-depth exploration of influencer tiers. You’ll explore the advantages and disadvantages of each tier while uncovering the hidden gems in influencer niche categories. Plus, you’ll pick up helpful tips on choosing content that fits your goals and explore diverse influencer content formats.

By the end of this course, you will be able to:

  • Detail out strategies for brands to establish effective collaborations across various influencer tiers.
  • Identify the right influencer niche categories for successful partnerships.
  • List the different types of influencer content that will best suit your campaign goals.
Course details
4
Lessons
6
Videos
1
Quiz
40
Min
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Course curriculum

Lesson 1
A Deep Dive into Influencer Tiers
9min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy

Here, Coady dissects each influencer tier's strengths and weaknesses.

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Lesson 2
Influencer Niche Categories
7min
Cassie Wolfe
Associate Director of Influencer Marketing at WPromote

Here, Cassie looks at some of the most common niches and shares a point-by-point breakdown of each.

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Lesson 3
Selecting Coverage for KPIs
3min
Coady Joy
Head of Affiliate and Partnerships Education at PXA

Coady delves into the optimal content types and platforms that seamlessly complement each point of the shopping funnel and various KPIs.

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Lesson 4
Influencer Content Types
16min
Cassie Wolfe
Associate Director of Influencer Marketing at WPromote

Cassie explores the different content types along with some case studies.

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