Influencer Partnership Strategic Planning

Keen to kick off an influencer partnership? Before you do, you need to complete the first step — strategic planning.



What you'll learn

Course overview

Influencer campaigns are like rocket fuel for your brand’s channel and company goals! But a flawless launch depends on strategic planning and a clear understanding of your brand objectives. With this wisdom, you can craft an influencer partnership program that’s perfectly in tune with all the key performance indicators you want to measure. 

In this course, Coady Joy, Head of Affiliate and Partnerships Education, is joined by Christen Nino De Guzman from Clara to lead you through the process of planning effective influencer campaigns, from KPI alignment to creating scopes of work, budgeting, and drafting briefs.

By the end of this course, you will be able to:

  • Describe how to align an influencer program with KPIs.
  • Formulate a scope of work.
  • Produce influencer campaign timelines.
  • Amplify influencer content.
  • Create budgets for influencer partnerships.
  • Identify the relationship between influencer reach and their rates.
  • Draft influencer briefs.
Course details
7
Lessons
9
Videos
1
Quiz
35
min
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Course curriculum

1
KPI Alignment
4 min
Christen Nino De Guzman
Founder at Clara

How can you effectively synchronize KPIs with varying influencer tiers and content genres, and, more importantly, identify the ideal recruits to to ensure conversion?

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2
Building a Scope of Work
5 min
Coady Joy
Head of Affiliate and Partnerships Education

You may be familiar with the concept of a scope of work, but it's crucial to understand its specific implications in the context of working with influencers.

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3
Defining a Timeline
3 min
Christen Nino De Guzman
Founder at Clara

Christen takes you through building a timeline to ensure your program is a success.

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4
Amplification
3 min
Coady Joy
Head of Affiliate and Partnerships Education

Amplification holds significant importance as it is the catalyst for garnering attention to your brand and expanding your audience.

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5
Budgeting
4 min
Christen Nino De Guzman
Founder at Clara

Establishing a budget is crucial to preempt any unwelcome surprises that may lie in wait.

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6
The Relationship Between Reach and Rates
3 min
Coady Joy
Head of Affiliate and Partnerships Education

The influencer's tier directly correlates with the costs associated with their collaboration. Understanding this dynamic is crucial in navigating the influencer marketing landscape and making informed decisions about budget allocation for your campaigns.

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7
Creating an Influencer Brief
5 min
Christen Nino De Guzman
Founder at Clara

Crafting a comprehensive influencer brief will serve as a foundational document, ensuring that all stakeholders are aligned and share a clear understanding of the objectives and expectations moving forward.

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