Free Course

Optimize: Affiliate and Partnerships Industry Training – Expert Course

Hypothetically speaking, a brand could analyze any kind of info about a program if it wanted to boost program efficiency and drive growth, but in this course, we’ll be focusing on the efforts which pack the most punch across the customer journey. You’ll learn how a brand can use its partners (like cart abandonment partners) to find the right audience and increase conversions. You’ll also discover how to audit an entire program, distinguish room for improvement, and utilize findings for serious optimization.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview

Ah, performance analysis—the gift that keeps on giving! There are some pretty high-level tactics and systems involved at this level, like conducting regular performance audits across the customer journey. Enroll today! You’ll learn about it all in this course.

By the end of this course, you will be able to:

  • Explain how to target an audience via publishers and placements.
  • Explain how to perform regular performance audits, and identify opportunities for improvement. 
  • Describe how to leverage cart abandonment partners to improve conversion rates. 
  • Recognize the most important indicators within the customer journey.
Course details
4
Lessons
4
Videos
0
Quizzes
20
Min
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Course curriculum

Lesson 1
Auditing an Affiliate Program
9min
Jenn Bentz
Director of Affiliates, Influencers and Partnerships at Resident Home
Jenn Bentz

Coady Joy, Head of Partnerships Education at PXA, is joined by Jenn Bentz, who has over 20 years experience in affiliate marketing, to go over some important points about auditing an affiliate and partnership program.

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Lesson 2
Partner Placements
3min
Coady Joy
Head of Affiliate & Partnerships Education, PXA
Coady Joy

In this lesson, learn about planning strategic partner placements that directly contribute to a brand's KPIs.

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Lesson 3
Cart Abandonment Partners
2min
Coady Joy
Head of Affiliate & Partnerships Education, PXA
Coady Joy

Next, we'll turn to defining what exactly cart abandonment partners are and what they can do to boost a brand's conversion rate, and more!

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Lesson 4
Partnership Payment Types
6min
Jenn Bentz
Director of Affiliates, Influencers and Partnerships at Resident Home
Jenn Bentz

Next, let's discuss how a brand can optimize the customer journey so that it can pay the correct partners and make sure that the customer is spending the least amount of effort to convert.

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