Free Course
Optimize: Affiliate and Partnerships Industry Training – Expert Course
Hypothetically speaking, a brand could analyze any kind of info about a program if it wanted to boost program efficiency and drive growth, but in this course, we’ll be focusing on the efforts which pack the most punch across the customer journey. You’ll learn how a brand can use its partners (like cart abandonment partners) to find the right audience and increase conversions. You’ll also discover how to audit an entire program, distinguish room for improvement, and utilize findings for serious optimization.
What you'll learn?
Course overview
Ah, performance analysis—the gift that keeps on giving! There are some pretty high-level tactics and systems involved at this level, like conducting regular performance audits across the customer journey. Enroll today! You’ll learn about it all in this course.
By the end of this course, you will be able to:
- Explain how to target an audience via publishers and placements.
- Explain how to perform regular performance audits, and identify opportunities for improvement.
- Describe how to leverage cart abandonment partners to improve conversion rates.
- Recognize the most important indicators within the customer journey.
Course curriculum
Coady Joy, Head of Partnerships Education at PXA, is joined by Jenn Bentz, who has over 20 years experience in affiliate marketing, to go over some important points about auditing an affiliate and partnership program.
Start learning
In this lesson, learn about planning strategic partner placements that directly contribute to a brand's KPIs.
Start learning Next, we'll turn to defining what exactly cart abandonment partners are and what they can do to boost a brand's conversion rate, and more!
Start learning Next, let's discuss how a brand can optimize the customer journey so that it can pay the correct partners and make sure that the customer is spending the least amount of effort to convert.
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