Introduction to Influencer Partnerships Course
Influencers are totally in vogue. In this introductory course, you’ll learn who and what influencers are, plus behind-the-scenes info on what influencer partnerships really look like.
Who is this for?
What you'll learn?
In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.
By the end of this course, you will be able to:
- Define what influencers are.
- Distinguish influencer grouping factors and influencer tiers.
- Identify influencer partnership models.
- Discuss the relationship between influencers and company goals.
- Understand how influencers impact the shopping funnel.
Welcome to the Introduction to Influencer Partnerships course!Start learning
Let's begin with a fundamental question: Why does influencer marketing even matter?Start learning
Get ready to learn about influencers and how they can help your business!Start learning
Like most things in life, working with influencers comes with benefits and drawbacks. Let's take a look at these and how they might affect your brand.Start learning
Not all influencers are the same. Learn about understanding influencers' different grouping factors and tiers.Start learning
In this lesson, discuss different influencer partnership models and how to know which model is suitable for your campaign.Start learning
In this lesson, we discuss why you should choose influencer partnerships, how to translate your brand goals into measurable KPIs, and Influencers' impact on the purchase funnel, and brand sentiment.Start learning
Congratulations! You've completed the Introduction to Influencer Partnerships course.Start learning
Take a quick quiz to test your knowledge.Start cerifications