Join our chat with YouTube and Shinola! We’ll explore leveraging influencers and affiliates for omnichannel success. Register

Free Course

Introduction to Influencer Partnerships Course

Influencers are totally in vogue. In this introductory course, you’ll learn who and what influencers are, plus behind-the-scenes info on what influencer partnerships really look like.


Who is this for?


What you'll learn?

Course overview

In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals. Plus, you’ll be introduced to influencers’ impact on key metrics through the shopping funnel.

By the end of this course, you will be able to:

  • Define what influencers are.
  • Distinguish influencer grouping factors and influencer tiers.
  • Identify influencer partnership models.
  • Discuss the relationship between influencers and company goals.
  • Understand how influencers impact the shopping funnel.
Course details
6
Lessons
8
Videos
1
Quiz
40
Min
Start Learning Now

Course curriculum

Lesson 1
Introduction
1min
Coady Joy
Head of Affiliate and Partnerships Education
Coady Joy

Welcome to the Introduction to Influencer Partnerships course!

Start learning
Lesson 2
Why It Matters
2min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

Let's begin with a fundamental question: Why does influencer marketing even matter?

Start learning
Lesson 3
Influencers: People with Influence
4min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

Get ready to learn about influencers and how they can help your business!

Start learning
Lesson 4
Benefits and Drawbacks of Influencers
3min
Coady joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

Like most things in life, working with influencers comes with benefits and drawbacks. Let's take a look at these and how they might affect your brand.

Start learning
Lesson 5
Influencer Grouping Factors and Influencer Tiers
6min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

Not all influencers are the same. Learn about understanding influencers' different grouping factors and tiers.

Start learning
Lesson 6
Influencer Partnership Models
8min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

In this lesson, discuss different influencer partnership models and how to know which model is suitable for your campaign.

Start learning
Lesson 7
Influencers, Your Company Goals, and the Shopping Funnel
6min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

In this lesson, we discuss why you should choose influencer partnerships, how to translate your brand goals into measurable KPIs, and Influencers' impact on the purchase funnel, and brand sentiment.

Start learning
Lesson 8
Recap
1min
Coady Joy
Head of Affiliate & Partnership Education at PXA
Coady Joy

Congratulations! You've completed the Introduction to Influencer Partnerships course.

Start learning
Quiz
Quiz
10 min
Instructor

Take a quick quiz to test your knowledge.

Start cerifications