Free course

Digital Partnerships Industry Training for Partners – Fundamentals Course

So, you’ve just launched your website, blog, or social media account, and you’re ready to start working with brands. First things first: enroll here to learn how to become a trustworthy partner and a credible traffic source for the brands you want to work with.


Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Individuals

Who would like to learn more about one of the most cost-effective digital marketing channels available.

Program managers

Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.

Affiliate managers

Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.


What you'll learn

Course overview

In this course, our Head of Affiliate and Partnerships Education, Laura Press, guides you through the intricacies of establishing yourself as an outstanding partner to your favorite brands. You’ll get her invaluable industry advice on basics such as paid media channels, how to drive ample traffic, attribution models, and more!

 

By the end of this course, you will be able to: 

  • Identify the various digital marketing channels and paid media channels.
  • Describe how to produce enough traffic volume to be appealing to brands.
  • Determine how to get set up as an affiliate partner.
  • List the different partnership payment types and attribution models.
  • Identify the consumer journey via conversion funnel.
  • Recognize the steps to becoming an active partner on a technology platform.
Course details
5
Lessons
5
Videos
30
min
Start learning

Course curriculum

1
Introduction
1min
Laura Press
Instructor

Launching a website, blog, or social media account is fantastic, but there is still more that you will need to know and do. Laura Press, Head of Affiliate and Partnerships Education for Publishers, along with Digital Marketing Institute, takes you through the basics that you need to know to make the most of your future partnerships.

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2
Being a Publisher that Gets Noticed
10min
Laura Press
Instructor

Let's dive into some of the basics of being a publisher. We discuss what affiliate and partnership marketing actually is, as well as the different marketing channels available to publishers.

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3
Converting Users, the Consumer Journey, and Digital Marketing Channels
7min
Laura Press
Instructor

In this lesson, we explore the steps of converting users along the customer journey using different marketing channels.

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4
How to Work with Brands
2min
Laura Press
Instructor

In this lesson, we discuss how to get in touch with brands and stand out as an appealing partner when you send that first communication. We also reveal what brands will expect from you as a partner.

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5
How to Use a Technology Platform to Make Money
8min
Laura Press
Instructor

In this lesson, we discuss how to make sure that you're accepted onto a technology platform. We also discuss what tracking links are, unpack the concept of attribution, and present various partnership payment types and attribution models. Finally, we explore CPA models and examples of each kind.

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6
Setting Yourself Up for Success
2min
Laura Press
Instructor

In this lesson, we discuss the top industry best practices for guaranteed success in the market.

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