Join our chat with YouTube and Shinola! We’ll explore leveraging influencers and affiliates for omnichannel success. Register

Free certification

Digital Partnerships Industry Training for Partners – Fundamentals Certification

So, you’ve just launched your website, blog, or social media account, and you’re ready to start working with brands. First things first: enroll in this certification to learn how to become a trustworthy partner and a credible traffic source for the brands you want to work with. When you’re done, take the exam and earn your certificate!


Who is this for?


What you'll learn

Course overview

In this course, PXA’s Head of Affiliate and Partnerships Education for Publishers, Laura Press, guides you through the intricacies of establishing yourself as an outstanding partner to your favorite brands. She and Digital Marketing Institute share invaluable industry advice on basics such as paid media channels, how to drive ample traffic, attribution models, and more!

 

By the end of this course, you will be able to: 

  • Identify the various digital marketing channels and paid media channels.
  • Describe how to produce enough traffic volume to be appealing to brands.
  • Determine how to get set up as an affiliate partner.
  • List the different partnership payment types and attribution models.
  • Identify the consumer journey via conversion funnel.
  • Recognize the steps to becoming an active partner on a technology platform.
Course details
5
Lessons
5
Videos
30
min
Enroll now

Course curriculum

1
Introduction
1 min
Laura Press
Instructor
Laura Press

Laura Press shares a warm welcome and introduces the course content in this quick video.

Start learning
2
Being a Publisher Who Gets Noticed
10 min
Laura Press
Instructor
Laura Press

Here, we dive into some of the basics of being a publisher. We discuss what affiliate and partnership marketing actually is, as well as the different marketing channels available to publishers.

Start learning
3
Converting Users, the Consumer Journey, and Digital Marketing Channels
7 min
Laura Press
Instructor
Laura Press

In this lesson, we explore the steps of converting users along the customer journey using different marketing channels.

Start learning
4
How to Work with Brands
2 min
Laura Press
Instructor
Laura Press

In this lesson, you'll learn how to get in touch with brands and stand out as an appealing partner when you send those first communications. We also reveal what brands will expect from you as a partner.

Start learning
5
How to Use a Technology Platform to Make Money
8 min
Laura Press
Instructor
Laura Press

In this lesson, you'll learn how to make sure that you're accepted onto a technology platform. We also discuss what tracking links are, unpack the concept of attribution, and present various partnership payment types and attribution models. Finally, we explore CPA models and examples of each kind.

Start learning
6
Setting Yourself Up for Success
2 min
Laura Press
Instructor
Laura Press

In the final lesson, we discuss the top industry best practices for guaranteed success in the market.

Start learning