Free Course

Affiliate & Partnerships Industry – Fundamentals Course

Although the affiliate and partnerships industry has changed dramatically over the last decade, many industry leaders still regard this channel as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this certification learning path! Here, individuals who are new to affiliates and partnerships will become familiar with the landscape of the industry, including key players, setting goals, and the links between affiliates and partnerships and other digital marketing channels.

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview

By the end of this course, you will be able to:

  • Illustrate the various types of digital marketing and their pricing models.
  • Identify the four players in the affiliate and partnerships industry, as well as how they work together to provide value to consumers.
  • Describe why partnerships are so important in driving business growth.
  • List the different partnership payment types and attribution models.
  • Outline how assorted verticals can use partnerships to drive results and how to set payouts accordingly.
  • Recognize a high-level overview of the Partnerships Life Cycle.
Course details
8
Lessons
16
Videos
9
Quizzes
30
Min
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Course curriculum

Lesson 1
Digital Marketing Channels and Pricing Models
10min
Instructor

Digital marketing channels are any online mediums that position a company's product or service in front of an online audience. Many channels are available to companies to promote their products and services. These are also called "online marketing channels". Learn more here.

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Lesson 2
The Power of Partnerships in Driving Business Growth
3min
Instructor

With the rise of social media and the internet, marketing is not quite the same game as it was in the past. Now, marketers face a few unique problems which require clever solutions to keep up with changes in public perception. Learn how marketers can use partnerships to confront these challenges head on.

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Lesson 3
Affiliate Marketing Players and Attribution Models
3min
Instructor

Learn about the key players contributing to the affiliate and partnerships ecosystem and attribution models to credit them for sales.

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Lesson 4
Partnership Payment Types
2min
Instructor

Learn more about the CPA or cost per action, which is the driver behind affiliate and partnership marketing's cost-effective nature.

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Lesson 5
Affiliate Marketing Verticals and Examples
4min
Instructor

Learn about vertical markets and how they are used in affiliate and partnership marketing.

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Lesson 6
Affiliate KPIs
3min
Instructor

Understand the three KPIs important in partnerships and affiliate marketing: volume-based KPIs, business KPIs, and program benchmark KPIs.

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Lesson 7
Affiliate and Partnerships Goal Setting
3min
Instructor

There's a range of acquisition channels and payment methods for companies—deciding which to use all depends on the alignment affiliate program and company goals.

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Lesson 8
High-level Overview of the Partnerships Life Cycle
3min
Instructor

The partnerships life cycle informs every phase as partners and brands collaborate. Learn more here.

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