Free Course

Affiliate & Partnerships Industry – Fundamentals Course

Although the affiliate and partnerships industry has changed dramatically over the last decade, many industry leaders still regard this channel as being uninventive and hyper-focused on discounting products. That couldn’t be further from the truth, and you’ll discover why in this certification learning path! Here, individuals who are new to affiliates and partnerships will become familiar with the landscape of the industry, including key players, setting goals, and the links between affiliates and partnerships and other digital marketing channels.

Who is this for?

What you'll learn?

Course overview

By the end of this course, you will be able to:

  • Illustrate the various types of digital marketing and their pricing models.
  • Identify the four players in the affiliate and partnerships industry, as well as how they work together to provide value to consumers.
  • Describe why partnerships are so important in driving business growth.
  • List the different partnership payment types and attribution models.
  • Outline how assorted verticals can use partnerships to drive results and how to set payouts accordingly.
  • Recognize a high-level overview of the Partnerships Life Cycle.
Course details
Start Learning Now

Course curriculum

Lesson 1
Digital Marketing Channels and Pricing Models

Digital marketing channels are any online mediums that position a company's product or service in front of an online audience. Many channels are available to companies to promote their products and services. These are also called "online marketing channels". Learn more here.

Start learning
Lesson 2
The Power of Partnerships in Driving Business Growth

With the rise of social media and the internet, marketing is not quite the same game as it was in the past. Now, marketers face a few unique problems which require clever solutions to keep up with changes in public perception. Learn how marketers can use partnerships to confront these challenges head on.

Start learning
Lesson 3
Affiliate Marketing Players and Attribution Models

Learn about the key players contributing to the affiliate and partnerships ecosystem and attribution models to credit them for sales.

Start learning
Lesson 4
Partnership Payment Types

Learn more about the CPA or cost per action, which is the driver behind affiliate and partnership marketing's cost-effective nature.

Start learning
Lesson 5
Affiliate Marketing Verticals and Examples

Learn about vertical markets and how they are used in affiliate and partnership marketing.

Start learning
Lesson 6
Affiliate KPIs

Understand the three KPIs important in partnerships and affiliate marketing: volume-based KPIs, business KPIs, and program benchmark KPIs.

Start learning
Lesson 7
Affiliate and Partnerships Goal Setting

There's a range of acquisition channels and payment methods for companies—deciding which to use all depends on the alignment affiliate program and company goals.

Start learning
Lesson 8
High-level Overview of the Partnerships Life Cycle

The partnerships life cycle informs every phase as partners and brands collaborate. Learn more here.

Start learning