Free course

Engage: Affiliate & Partnerships

By this point of the Partnerships Life Cycle, you have recruited partners, contracted with them, and set up tracking to allow for meticulous reporting. So what’s next? Engage, stage four of the Partnerships Life Cycle! In this course, you’ll learn all about the strategies brands can use to build indestructible bonds in their partnerships.


Who is this for?


What you'll learn?

Course overview
  • How to find, reach out to, and connect with partners utilizing affiliate network marketplaces, search engines, social media, and automation.
  • How to build strong relationships with partners and align goals to create mutual growth opportunities.
  • Negotiating contract terms and understanding the partner’s point of view.
  • Assigning contracts and groups to partners that you have successfully recruited and onboarded.
Course details
3
Lessons
3
Videos
3
Quizzes
45
Min
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Course curriculum

Lesson 1
Finding and Contacting New Affiliate Partners
10min
Brianne Schmidt
Director at Gen3 Marketing
Lesson description

Utilizing affiliate network marketplaces, search engines, social media, and automation are all great ways to discover partners. This lesson will teach you how to convince partners to work with you using tools including email outreach and program one-sheets.

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Lesson 2
Building Strong Affiliate Marketing Relationships
15min
Brianne Schmidt
Director at Gen3 Marketing
Lesson description

Now sure what to do next once you’ve heard back from partners via email? Learn how to structure an introductory call with partners once you’ve made initial contact. Learn to craft mutually beneficial goals and build strong relationships with partners so that you can grow together.

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Lesson 3
Affiliate Marketing Contracts, Negotiation, and Groups
20min
Brianne Schmidt
Director at Gen3 Marketing
Lesson description

Negotiation can be uncomfortable, but when done right, it will leave both sides feeling satisfied and in a position for mutual growth. This lesson will teach you the contract term negotiation process as well as how to assign contracts and groups to the partners that you have recruited and onboarded.

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