Free course

Engage: Affiliate and Partnerships Industry Training – Associate Course

Want some neat tactics for engaging with partners? Enroll in this course to learn about leading calls, crafting mutual goals, and nurturing relationships to ensure your partners are kitted out with all of the resources they need to be productive.

Who is this for?

What you'll learn

Course overview

By this point of the Partnership Life Cycle, you have recruited partners, contracted with them, and set up tracking to allow for meticulous reporting.

So what’s next? Engage! In this course, you’ll learn all about the strategies brands can use to build indestructible bonds in their partnerships.


By the end of this course, you will be able to:

  • Identify how brands can connect and engage with partners to build effective partnerships.
  • Discuss strategies brands employ when building relationships with partners.
  • Demonstrate an understanding of the various communication strategies that brands use to build relationships with partners.
  • Discuss the creative assets that brands can offer to partners.
Course details
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Course curriculum

Connecting with Partners: Initial Contact
3 min

Once you've discovered which partners you'd like to work with, you need to reach out to them. This lesson covers how to do this.

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Communication: Building Relationships
6 min

This lesson explores how to begin your partnerships on the right note.

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Continued Communication: Building Relationships
5 min

In this lesson, you'll discover how to nurture your relationships to make sure they last.

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Creative Assets and Tracking
4 min

The final lesson takes a look at the various types of creative assets and tracking options that you can offer to your partners.

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