Free course

Engage: Affiliate & Partnerships Industry Training – Associate Course

Want some neat tactics for engaging with partners? Enroll in this course to learn about leading calls, crafting mutual goals, and nurturing relationships to ensure your partners are kitted out with all of the resources they need to be productive.

Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview

By this point of the Partnerships Life Cycle, you have recruited partners, contracted with them, and set up tracking to allow for meticulous reporting. So what’s next? Engage, stage four of the Partnerships Life Cycle! In this course, you’ll learn all about the strategies brands can use to build indestructible bonds in their partnerships.

By the end of this course, you will be able to:

  • Identify how brands can connect and engage with partners to build effective partnerships.
  • Discuss strategies brands employ when building relationships with partners.
  • Demonstrate an understanding of the various communication strategies that brands use to build relationships with partners.
  • Discuss the creative assets that brands can offer to partners.
Course details
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Course curriculum

Lesson 1
Connecting with partners: Initial contact

At this point in the partnership lifecycle, you have discovered partners you would like to work with. The next thing to do is to make contact with them. Learn how by taking this lesson!

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Lesson 2
Communication: Building Relationships

This lesson teaches you how to connect with your partners.

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Lesson 3
Continued Communication: Building Relationships

Learn how to build relationships with your partners in this lesson!

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Lesson 4
Creative assets and tracking

Now that we have a basic understanding of how tracking actually works, let’s look at the various types of creative assets and tracking that you can offer to your partners, and why they are important.

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