Free course

Discover & Recruit: Affiliate & Partnerships Industry Training – Associate Course

Struggling with recruiting the right partners into your program? Jump into the Discover and Recruit phase of the Partnerships Life Cycle!


Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview

This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships. 

By the end of this course, you will be able to:

  • What types of partnerships exist, including foundational affiliates, content partners, and strategic B2B partnerships
  • How best to work with each type
  • Benefits and drawbacks of each type of partner
  • How to align your partnerships mix with your program goals and competitive research
Course details
7
Lessons
4
Videos
40
Min
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Course curriculum

Lesson 1
Setting the Stage
3min

Let's set the stage and discuss how we should think about various partners.

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Lesson 2
Foundational Affiliates
4min

Take this lesson to learn about the different types of foundational affiliates.

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Lesson 3
Growth Partners
3min

Now that you have built an understanding of foundational affiliates, let’s dive into Growth Partners.

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Lesson 4
Emerging Models
3min

This lesson covers emerging partner models.

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Lesson 5
Defining Desired Partner Mix
3min

Brands need to ensure that their partner mix is diverse across the different partner types. Take this lesson to learn more!

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Lesson 6
Discovering Partners
2min

This lesson looks at the different ways a brand can discover partners on impact.com.

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Lesson 7
Recruiting Partners
2min

This lesson takes a look at how brands can connect with these partners.

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