Free course

Discover & Recruit: Affiliate & Partnerships Industry Training – Associate Course

Struggling with recruiting the right partners into your program? Jump into the Discover and Recruit phase of the Partnerships Life Cycle!

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Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview

This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships.

By the end of this course, you will be able to:

What types of partnerships exist, including foundational affiliates, content partners, and strategic B2B partnerships
How best to work with each type
Benefits and drawbacks of each type of partner
How to align your partnerships mix with your program goals and competitive research