Discover & Recruit: Affiliate & Partnerships Industry Training – Associate Course
Struggling with recruiting the right partners into your program? Jump into the Discover and Recruit phase of the Partnerships Life Cycle!
Who is this for?
Who want to learn skills to help them be more effective in their roles.
Who would like to better support the teams that they manage.
Who want to stay organized and increase their efficiency.
What you'll learn?
This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit, the first stage of the Partnerships Life Cycle, involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships.
By the end of this course, you will be able to:
- What types of partnerships exist, including foundational affiliates, content partners, and strategic B2B partnerships
- How best to work with each type
- Benefits and drawbacks of each type of partner
- How to align your partnerships mix with your program goals and competitive research
Let's set the stage and discuss how we should think about various partners.Start course
Take this lesson to learn about the different types of foundational affiliates.Start course
Now that you have built an understanding of foundational affiliates, let’s dive into Growth Partners.Start course
This lesson covers emerging partner models.Start course
Brands need to ensure that their partner mix is diverse across the different partner types. Take this lesson to learn more!Start cerifications
This lesson looks at the different ways a brand can discover partners on impact.com.Start cerifications
This lesson takes a look at how brands can connect with these partners.Start cerifications