Free course
Contract & Pay: Affiliate & Partnerships Industry Training – Expert
Explore commissioning structures with Coady Joy and Denis Kondrashov of fuboTV, who chat about cost per click, cost per lead, and mobile app campaigns, in this expert course on how to contract and pay that moolah to your partners.
Who is this for?
What you'll learn?
Course overview
You’ll be guided through the course content by our Head of Affiliate and Partnerships Education, Coady Joy, as well as the Senior Director of Performance Marketing at fuboTV, Denis Kondrashov. In this course, you’ll learn about advanced commissioning structures, including CPC and CPL, SKU-based, category-based, and new customer commission structures. You’ll discover how to commission for mobile campaigns, as well as how to determine payouts for global partners. Finally, to make sure you’re equipped to use these strategies like a pro, you’ll also learn how to align commissioning structures with overall business goals.
By the end of this course, you will be able to:
- Explain multi-touch or dynamic attribution structures.
- Explain how to implement SKU, category-based, and new customer commission structures.
- Define CPL and CPC commission structure exploration.
- Understand commission rates for regional partners.
- Determine commission structures for mobile campaigns.
- Determine how commission structures relate to overall goals.
Course curriculum
We'll go through multi-touch commissioning structures: what are they, how do they work, and why brands should implement them.
Get certified This lesson covers how SKU and category based commissioning structures work, as well as how to pay partners who drive new customers to purchase.
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This lesson focuses on the difference between CPL and CPC commissioning and how to implement them.
Get certified This lesson take a quick look at how brands can manage commissioning for regional and global partners.
Get certified Coady runs through how to adapt multi-touch commissioning for mobile app campaigns.
Get certified The final lesson of the course will cover how to determine budget for your affiliate program and align them to your company's revenue goals.
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