Free course

Contract & Pay: Affiliate & Partnerships Industry Training – Associate Course

Enroll in this course for the lowdown on Contract and Pay, stage two of the Partnerships Life Cycle. You’ll learn how to create a formal contract and payment terms, plus how finance typically works in affiliate and partnership tracking networks.

Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.

What you'll learn?

Course overview
  • This course explores the second stage of the Partnerships Life Cycle, Contract and Pay.

    After a successful Discover and Recruit stage, partnership managers would have made many connections with potential partners keen to join their program. Here, we’ll focus on defining a partnership’s structure through a formal contract and payment terms. Different partnerships produce different levels of value, which means unique contracts are needed for each one.

    By the end of this course, you will be able to:

    • Align affiliate and partnership programs that can support important company goals.
    • Assess competitors in an industry to identify where the program is positioned.
    • Determine affiliate key performance indicators (KPIs).
    • Create competitive baseline commission rates.
    • Determine what marketing policies should be included in contracts with partners.
    • Prepare a marketplace presence to easily partner with publishers.
    • Negotiate contract terms.
    • Assign contracts and groups.
    • Establish the finance and payment settings.
Course details
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Course curriculum

Lesson 1
Why It Matters

Learn about what makes this course important.

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Lesson 2
Aligning Affiliate and Company Goals

Learn how company goals and affiliate and partnership goals can align to provide support.

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Lesson 3
Assessing Competitors

Now that you have an understanding of how an affiliate and partnerships program can be aligned to a company’s most important goals, it’s time to look at what competitors are doing in the space.

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Lesson 4
Finalizing Affiliate KPIs

Learn about affiliate key performance indicators in this lesson.

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Lesson 5
Creating Baseline Commission Rates

In this lesson, you'll learn how to create baseline commission rates.

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Lesson 6
Developing Marketing Policies

This lesson covers the importance of developing marketing policies.

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Lesson 7
Contract Term Negotiation

In this lesson you'll learn about contract term negotiation.

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Lesson 8
Assigning Contracts and Groups

A small but important detail is assigning contracts and groups to your partners in the affiliate network or partnerships platform. Learn more about it in this lesson.

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Lesson 10
Preparing Marketplace Presence

A quick but often overlooked item to address right away is preparing a marketplace presence. Learn more by taking this lesson.

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Lesson 10
Confirming Finance Timeline

it’s crucial to confirm and communicate the finance timeline to all involved parties. Take this lesson to learn more!

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