What is toolbar injection - attribution fraud - Impact
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Web attribution fraud

Toolbar injection

A malicious browser extension (think toolbar plug-in) injects cookies into the browser as a user navigates, feigning credit for an organically occurring event.

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How they do it

  1. Malicious publisher has previously registered for advertiser’s affiliate program
  2. User downloads a malicious publisher’s toolbar plug-in
  3. User goes to advertiser’s website to shop
  4. User starts adding things to their shopping cart
  5. Before completing checkout, the toolbar drops a cookie in user’s browser, claiming credit for driving the sale
  6. User completes their purchase
  7. Advertiser attributes credit to malicious publisher, even though they provided no value in driving the sale, and pays them a percentage of revenue
Toolbar injection

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