Season 1 | Episode 20

Aligning customer success & marketing teams

Cece Lee and Lynn Pietryga standing together, prominently displaying the words "Advocacy Channel" on the front of their attire.

Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.

In this episode, we explore:

  • The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
  • The role of OKRs in fostering alignment between marketing and customer success teams.
  • The importance of internal buy-in and how to nurture it.
  • The signs that indicate it’s time for tighter collaboration.

Connect with Cece Lee on LinkedIn

Connect with Lynn Pietryga on LinkedIn

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