Trevor Noah on shopping, advertising, and the importance of being authentic

Turns out Trevor Noah’s just like us, except maybe smarter and definitely more funny. He checks Reddit before he buys online and thinks humans rep products better than ads do. The world’s favorite South African comedian and Emmy®️ Award-winning host of “The Daily Show with Trevor Noah” always has a fresh take on trends, so we asked him about the big topics of the day in partnerships.

Trevor-Noah-iPX22
Cristy Garcia, Chief Marketing Officer
Cristy Garcia
Chief Marketing Officer
Read time: 3 mins

Trevor on the informed consumer

Consumers are more empowered than ever to gather information and make their own buying decisions online. A brand’s website probably won’t be the first stop on the journey.

Trevor on who’s accountable

We live in the age of the almighty product review. An advertiser can promise the moon, but customers have the last word about what a product or service measures up. Brands and advertisers must be more accountable than ever to their audiences, and for the experiences they deliver.

Trevor on keeping it real

Trevor Noah knows the power of authenticity. It’s one of his many superpowers and why audiences everywhere listen to, trust, and relate to what he writes and says. He describes authenticity as a human-to-human connection without artifice, and ads just get in the way.

Trevor, we couldn’t agree more

We were grateful to have Mr. Noah as our special guest on stage with impact.com CEO David A. Yovanno at Partnerships Experience (iPX22). If you missed it live or want to relive the fun times, watch the replay.

If you want to talk about partnerships, we’re always ready. Reach out to grow@impact.com

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