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Migration program will provide immediate relief to advertisers and affiliates impacted by recent Google announcement to shut down their affiliate network service

Santa Barbara, CA — April 17, 2013 — 
Impact Radius today announced a special Migration Program for brands and agencies affected by the upcoming shutdown of Google Affiliate Network (GAN). Google had earlier in the day announced its “difficult decision to retire Google Affiliate Network and focus on other products…” GAN clients now have a very brief window during which to select an alternative affiliate solution.

This special Migration Program makes it simple and immediately profitable for GAN clients to migrate key affiliates to the Impact Radius platform. It’s simple, because Impact Radius provides a fully-managed migration and setup service at no cost. And it is profitable because Impact Radius employs an innovative SaaS (software as a service) pricing model that will save GAN clients from tens to hundreds of thousands of dollars, each month, compared to their previous network commission fees.

“Google’s decision will have a material impact on the affiliate industry and specifically their advertisers. This program should ease the pain and provide a technologically superior offering at a lower cost to their customer base”, says Per Pettersen, Impact Radius CEO.

The Impact Radius SaaS model is disruptive to legacy affiliate networks, because it enables brands to work directly with key affiliates for a low fixed monthly fee, instead of paying the 20-30% commissions common with major networks. Brands take ownership of all performance data, while working on an open, scalable, next-generation platform.

Impact Radius’ affiliate tracking software is technologically superior to legacy networks in critical areas, such as multi-channel conversion tracking, “Big Data” analytics, and web services architecture. The platform enables brands to track and compensate affiliates for web, mobile app, and call center conversions, generated from all types of media, as well as, providing unprecedented analytic insights into the affiliate channel.

For current GAN clients who sign-up by May 31, Impact Radius is offering a 50% discount off standard SaaS pricing, in addition to a fully-managed migration and setup service at no cost.

About Impact Radius
Impact Radius is transforming how advertisers and agencies manage media and performance partnerships. On a single, intuitive platform our clients can track all media channels, automate tag management, onboard and pay direct partners, while viewing and optimizing all conversion paths. Founded in 2008, the company is headquartered in Santa Barbara, California, with offices in New York, London and Cape Town. Clients include American Airlines, Tommy Hilfiger, Wayfair and Citrix. To learn more please visit

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