It’s that time of year when we extend high-fives to our colleagues and clients around the world for the industry awards they’ve earned — and helped us earn — throughout the year. In 2021, 15 major industry awards came our way across diverse categories and regions.
Our clients were right there beside us. We once again made an award-winning team with DMi Partners, who this year helped TUSHY make the most of its partnerships program and creativity with the impact.com platform. We’re grateful also for the opportunity to collaborate with Canva, who wowed the Drum judges with their affiliate program growth in Asia, and with TUI, whose agile navigation of partnerships helped the brand sail through the pandemic.
Here’s the award and kudos tally for 2021:
No. 1! G2 Summer 2021 Report: Best Affiliate Marketing Software
No. 1! G2 Summer 2021 Report: Best Partner Management Software
The leader of the leaders — the impact.com platform earned top spots in these two categories based on objective reviews gathered from the G2 user community plus data aggregated from online sources and social networks.
Winner! Performance Marketing Awards 2021: Best Performance Marketing Technology
The judges’ assessments say it all. “The automation and time saving elements of this technology really set it apart in an industry that is rampant with errors on things like validations. Excellent results as well!”
Winner! Performance Marketing Awards 2021: Best Travel, Leisure, and Lifestyle Campaign
Judges cheered the story of how impact.com and TUI took exceptional steps to adjust risk, improve flexibility, and ultimately position their partner program to create growth coming out of 2020.
Winner! The Drum Digital Advertising Awards APAC: Most Effective Use of Affiliate Marketing
We teamed up with Canva to showcase the astounding results they achieved by automating and expanding their partnerships program. Canva’s innovative strategy enabled the SaaS company to double the size of its partner network globally, leading to a 615% increase in revenue from affiliate partners. Canva also tripled the number of new subscribers generated through its affiliate program.
Winner! The Drum for Digital Industries: Vendor of the Year
Drum judges were looking for differentiation, innovation, efficiency, insights, and ROI, and impact.com ticked all the boxes. The impact.com platform arms marketers with insights about their partnerships, enabling them to adjust payout rates based on over 100 factors, such as new versus existing customers or geography. It also helps clients work across a range of partnership types, including influencers, strategic B2B partners, premium publishers, and more.
Winner! International Performance Marketing Awards: Best Managed Affiliate Program USA
DMi and impact.com successfully teamed up to transform TUSHY’s bottom-heavy affiliate program, delivering 800% affiliate program revenue growth and 200 premium content placements in 2021.
Winner! International Performance Marketing Awards: Best SaaS Platform
IPMA judges were impressed by impact.com’s mission to be the operating system of the partnership economy. “...An end-to-end SaaS solution that shows commitment and great results. Integrations seem to be their main point, and that, in a world where we have multiple platforms in the tech stack, is extremely important.”
Winner! Business Intelligence: PR & Marketing Excellence Awards: Most Innovative or Creative Use of Content
Educating the industry about the partnership channel is a role impact.com takes seriously. And our marketing team’s award-winning “Advertising is dead” campaign hit a home run. Our marketers not only wrote an entire ebook on the topic, they also created a mystery microsite you should definitely check out, using the game Clue as inspiration.
Top 19! Most Important Marketing Tech Execs of ‘21: Cristy Garcia
Our VP of Marketing made Business Insider’s list of the martech executives who are shaping the future.
Top 50! PerformanceIN50: Jennifer Zhang
As our GM for Greater China, Jennifer was recognized as one of 50 rising stars who are pushing the boundaries of the partner and performance marketing channel.
Top 50! #TalkingInfluence50: Florian Gramshammer
Our managing director for EMEA, Florian was recognized as a key player and change-maker in the influencer marketing industry.
Medalist! Influencer Marketing Awards: Best Influencer Marketing Platform
Activate, an impact.com Company, took home the bronze medal in this competitive category. Judges were looking for the best end-to-end platforms with the ability to “supercharge a brand’s influencer marketing strategy and execution.” Customers using Activate have seen their partnerships revenue consistently double month over month.
Medalist! B2B Martech Awards (EMEA): Most Innovative Use of Martech
The judges were looking for martech that pushed the limits, took risks and experimented, and got great results. Capable of supporting even the most innovative partnerships, the impact.com platform took home the silver medal.
Top-six! Digital.com: Best Affiliate Software
We made digital.com’s list based on their extensive research into 80+ software products. “impact.com is one of the best affiliate software of 2021 for optimal cloud automation. Its signature Impact Partnership Cloud lets you expand and scale your network, whether you’re dealing with influencers, publishers, or mobile apps. You can develop automated campaigns to nurture long-lasting relationships,” said their review.To discover for yourself why the impact.com platform, people, and partners are award-winners, reach out to grow@impact.com.
