Free course
Partner Spotlight: Card-Linked Offers
Card-linked offers are digital offers from brands and retailers linked directly to a payment provider like a debit or credit card. This business model has made some real traction over the last couple of years, so here’s a quick Q&A on how it works!
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Q&A overview
Card-linked offers (CLOs) are shaking up the affiliate scene, breaking away from the traditional business models. They can add serious value to a brand’s program, extending the publisher landscape beyond the familiar territory of coupons, deals, loyalty, and content.
This short course is a Q&A session between Laura Press, Head of Affiliate and Partnerships Education, and Carrie Paradas, Director of Global Product Partnerships at Fidel API. Together, they uncover all the essential details about card-linked offers.
By the end of this Q&A, you will be able to:
- Explain what card-linked offers are.
- Describe the types of loyalty rewards available to customers.
- Explain how card-linked offers add value to brands.
- Discuss why and how brands should collaborate with card-linked-offer publishers.
Course curriculum
What are card-linked offers? How do they work? What kind of value do they add? Why should brands take note of this model? Watch this Q&A between Laura and Carrie to get these answers and discover even more about card-linked offers and how they can benefit a brand's marketing program.
Enroll now