Impact

Impact

Partner Without Limits

Elevate your marketing maturity by consolidating your partnerships on a single intelligent, flexible platform.

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We designed Radius to be versatile, so you can adapt it to your entire constellation of partners. Can you partner on mobile? Yes. Manage influencers and other “non-traditional” partners alongside traditional affiliates? Yes. Expand globally, even into China? Yes. Track and measure unique channel partnerships? Yes! Radius streamlines the process of recruiting, contracting, tracking, and paying ALL your partners, while letting you uncover the true value of each program.

Manage all your partners and affiliates in one place

No matter what department in your organization is responsible for them.

Affiliates

Affiliate marketers boast unparalleled insights, maximum flexibility and easy workflows for managing their coupon and loyalty sites, bloggers, and other eCommerce partners.

Influencers

Influencer marketers can finally gauge the true value each partner contributes to a conversion, as well as the true influence of their program against other marketing channels.

Strategic Brand Partners

Biz Dev and Channel Managers can finally ditch the manual workflows. Track, manage, and analyze your brand-to-brand partnerships as easily as you would a traditional affiliate partner.

The Radius Workflow

Action

Description

Example

Contracting Advertiser and Partner negotiate and agree to terms. Notes and changes are tracked and resolved. Updated terms are easily sent to partners for acceptance. Temporary agreements let both parties test the waters. Parties agree to a tiered commission structure with minimum monthly fees and special terms. Payment is 7 days after a user clicks through to the advertiser’s website and completes a purchase.
Tracking User traffic and conversion events are tracked between the advertiser and partner. Custom parameters enhance the data for more robust reporting and targeting. Relevant data is shared between partners. Customer clicks through from a partner ad into the advertiser site and books a room. Advertiser commissions their partner and shares booking amount, so the partner can reward the user with appropriate credit card or airline miles.
Crediting Advertiser sets their own rules on how they would like to allocate credit to partners. Radius allocates credit to the appropriate partner once terms of the contract are met. Advertiser chooses to credit partners for a conversion, based on the last click prior to items being placed in the user’s cart.

Contracting

Description:

Advertiser and Partner negotiate and agree to terms. Notes and changes are tracked and resolved. Updated terms are easily sent to partners for acceptance. Temp agreements let both parties test the waters.

Example:

Parties agree to a tiered comp structure with minimum monthly fees and special terms. Payment is 7 days after a user clicks through to the advertiser’s website and completes a purchase.


Tracking

Description:

User traffic and conversion events are tracked between the advertiser and partner. Custom parameters enhance the data for more robust reporting and targeting. Relevant data is shared between partners.

Example:

Customer clicks through from a partner ad into the advertiser site and books a room. Advertiser commissions their partner and shares booking amount, so the partner can reward the user with appropriate credit card or airline miles.


Crediting

Description:

Advertiser sets their own rules on how they would like to allocate credit to partners. Radius allocates credit to the appropriate partner once terms of the contract are met.

Example:

Advertiser chooses to credit partners for a conversion, based on the last click prior to items being placed in the user’s cart.


Commissioning

Description:

Commission is automatically calculated based on the terms of the contract. Advertisers have extreme flexibility in how they set their rules and the simple interface makes doing so completely self-serve.

Example:

Advertiser chooses to pay a different commission by path position, geolocation, depth of discount, customer segment, IVR call duration, new vs returning customer, and a variety of custom characteristics.


Payment Processing

Description:

Global advertisers can pay and report in their preferred currency, while allowing individual partners to receive payment in their own preferred currency.

Example:

A large global brand pays and reports in pounds, but their 2,000+ partners receive payment in as many as 140 local currencies.


Reporting

Description:

Advertisers and partners leverage real time performance and insight reporting with granular drill downs for inflight decision-making. Both receive system alert when performance rises or dips to defined levels.

Example:

Advertisers and partners leverage real time performance and insight reporting with granular drill downs for inflight decision-making. Both receive system alert when performance rises or dips to defined levels.


Experience Stack Harmony

Marketers need many tools, but so often those tools work together imperfectly, if at all. We’ve put everything you need to drive growth into a single, deeply integrated marketing stack. Each product works beautifully on its own, but together they offer exceptional power and functionality.

eBook

Moving Beyond Traditional Performance Reporting

Impressions, clicks and conversions are helpful metrics... but they don't guide decision-making. Intelligent insights are the key to evaluating and optimizing your affiliate, influencer, and strategic partnerships, so you can make better decisions to grow and optimize your partner program.

Read the eBook

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Grow and Optimize Your Partner Programs

Find out how Impact can help you manage the entire partner lifecycle and uncover the insights you need to deliver growth.

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