Impact
Elevate your marketing maturity by consolidating your partnerships on a single intelligent, flexible platform.
We designed Radius to be versatile, so you can adapt it to your entire constellation of partners. Can you partner on mobile? Yes. Manage influencers and other “non-traditional” partners alongside traditional affiliates? Yes. Expand globally, even into China? Yes. Track and measure unique channel partnerships? Yes! Radius streamlines the process of recruiting, contracting, tracking, and paying ALL your partners, while letting you uncover the true value of each program. Learn more via our one-sheet.
No matter what department in your organization is responsible for them.
Affiliate marketers boast unparalleled insights, maximum flexibility and easy workflows for managing their coupon and loyalty sites, bloggers, and other eCommerce partners.
Influencer marketers can finally gauge the true value each partner contributes to a conversion, as well as the true influence of their program against other marketing channels.
Biz Dev and Channel Managers can finally ditch the manual workflows. Track, manage, and analyze your brand-to-brand partnerships as easily as you would a traditional affiliate partner.
Action |
Description |
Example |
|---|---|---|
| Contracting | Advertiser and Partner negotiate and agree to terms. Notes and changes are tracked and resolved. Updated terms are easily sent to partners for acceptance. Temporary agreements let both parties test the waters. | Parties agree to a tiered commission structure with minimum monthly fees and special terms. Payment is 7 days after a user clicks through to the advertiser’s website and completes a purchase. |
| Tracking | User traffic and conversion events are tracked between the advertiser and partner. Custom parameters enhance the data for more robust reporting and targeting. Relevant data is shared between partners. | Customer clicks through from a partner ad into the advertiser site and books a room. Advertiser commissions their partner and shares booking amount, so the partner can reward the user with appropriate credit card or airline miles. |
| Crediting | Advertiser sets their own rules on how they would like to allocate credit to partners. Radius allocates credit to the appropriate partner once terms of the contract are met. | Advertiser chooses to credit partners for a conversion, based on the last click prior to items being placed in the user’s cart. |
Advertiser and Partner negotiate and agree to terms. Notes and changes are tracked and resolved. Updated terms are easily sent to partners for acceptance. Temp agreements let both parties test the waters.
Parties agree to a tiered comp structure with minimum monthly fees and special terms. Payment is 7 days after a user clicks through to the advertiser’s website and completes a purchase.
User traffic and conversion events are tracked between the advertiser and partner. Custom parameters enhance the data for more robust reporting and targeting. Relevant data is shared between partners.
Customer clicks through from a partner ad into the advertiser site and books a room. Advertiser commissions their partner and shares booking amount, so the partner can reward the user with appropriate credit card or airline miles.
Advertiser sets their own rules on how they would like to allocate credit to partners. Radius allocates credit to the appropriate partner once terms of the contract are met.
Advertiser chooses to credit partners for a conversion, based on the last click prior to items being placed in the user’s cart.
Commission is automatically calculated based on the terms of the contract. Advertisers have extreme flexibility in how they set their rules and the simple interface makes doing so completely self-serve.
Advertiser chooses to pay a different commission by path position, geolocation, depth of discount, customer segment, IVR call duration, new vs returning customer, and a variety of custom characteristics.
Global advertisers can pay and report in their preferred currency, while allowing individual partners to receive payment in their own preferred currency.
A large global brand pays and reports in pounds, but their 2,000+ partners receive payment in as many as 140 local currencies.
Advertisers and partners leverage real time performance and insight reporting with granular drill downs for inflight decision-making. Both receive system alert when performance rises or dips to defined levels.
Advertisers and partners leverage real time performance and insight reporting with granular drill downs for inflight decision-making. Both receive system alert when performance rises or dips to defined levels.
Create, publish and negotiate with partners using powerful contract management workflows. And adeptly manage and schedule disbursements across dozens of deserving partners.
Consumers often interact with multiple partners on their path to purchase — why give the last click 100% of the credit? Want to pay more for new customers? Less for certain items or categories? With our powerfully flexible — yet surprisingly intuitive — contracting system, you can pay for actual value and not just for performance.
And with performance bonuses, you can create a tiered payout structure to continually incentivize increased traffic across the board — from your biggest partners to your smallest sub-affiliates.
Are you over- or underpaying certain partners relative to the incremental value they provide? With contribution and crediting insights, you can uncover the true value of a partner’s contribution, whether it’s delivered at the beginning, middle, or end of the conversion path.
With purchase behavior and customer value reporting, you’ll see how much long-term value each partner drives, so you can properly incentivize them to raise the bar even higher. And with cross-device reporting, you can see what kind of device your customers are using at each stage of the conversion path.
Partner marketing doesn’t happen in a vacuum. With conversion path and synergy reporting, you’ll see how your program and individual partners interact with other marketing channels to drive conversions.
Leverage Impact’s mobile SDK and mobile events API to track app installs and in-app events, attribute events within the overall buyer journey, automatically commission your media partners, and detect fraud.
You can also track, attribute, and commission in-app events, detect fraud, and more by leveraging our API integrations with partners such as mParticle, Segment, Tune, Adjust, Appsflyer, Kochava, Button, and more.
And leverage in-app deep-linking to ensure a pristine user experience as customers move from mobile web to app and from app to app.
Find and recruit thousand of potential partners in our active marketplace. Browse our recommendations or easily search by category, region, and even competitor. Our Discovery tool lets you search from over 800,000 partners across the globe and identify who is currently working with your competition.
Plus, our flexible tracking and open platform make it easy to onboard and work with any partners you like, even if they are not yet in our marketplace.
Radius is driving growth in 70+ markets and has been translated into 40+ languages, so it’s easy for anyone to use, no matter where they are in the world.
Manage scores of independent, local performance programs from a single unified platform. Leverage sophisticated foreign exchange conversions to ensure transactions are seamless and effortless. Pay and report in your preferred currency, while your partners can receive payment and run reporting in theirs. Radius also stores your partner invoices and automatically calculates VAT and other local taxes.
Running performance campaigns in China introduces excessive latency, as tracking events pass through the Great Firewall. Our Chinese data center, however, syncs with our global data centers to ensure performance campaigns run fast and reliably within the Chinese market.
Marketers need many tools, but so often those tools work together imperfectly, if at all. We’ve put everything you need to drive growth into a single, deeply integrated marketing stack. Each product works beautifully on its own, but together they offer exceptional power and functionality.
In this video, Kirk Hausman, Senior Growth Marketing Manager, BarkBox, explains how his organization iis managing traditional and non-traditional partners with Radius.
Find out how Impact can help you manage the entire partner lifecycle and uncover the insights you need to deliver growth.
