STOP THE (m)ADNESS!
The average person sees up to 10,000 ads a day
And remembers 0 of them – advertising just doesn’t work like it used to. Consumers don’t like them, so stop pestering and start partnering. Find out how partnerships can help you grow your business and reach consumers in an authentic way.


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Why your affiliate program is your most underrated GEO asset
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Healthcare performance marketing: Why affiliate is DTC’s highest-returning acquisition channel
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Why your 2026 search strategy depends on partnerships (and how to track the results)
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How to improve brand visibility in AI search (stop optimizing for the algorithm)
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Your partnership program is driving AI-influenced sales—your attribution model just can’t prove it
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The Answer Era: AI is changing how brands get found—and partnerships are the strategy
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How to run an influencer marketing campaign: Why most brands fail before they start