Traditional measurement approaches fail to capture the unique value of your partnership programs. While standard attribution models work for channels like paid search and programmatic, affiliate marketing’s enduring nature—where links continue to drive value long after publication—demands a more sophisticated approach.
Our Partnership Measurement Optimization Checklist gives you a step-by-step implementation guide to:
- Reveal hidden growth opportunities by properly measuring partnership incrementality across the entire customer journey
- Optimize your marketing budget with data-driven insights that demonstrate the true impact of affiliate touchpoints
- Transform your measurement framework from single-touch attribution to understanding complex customer journeys
- Implement contribution analysis to see how partners influence purchasing decisions even when they’re not the last touchpoint
What this checklist gives you
Based on insights from industry leaders at DMi Partners, PartnerCentric, Zenni Optical, and more, this checklist walks you through:
- How to audit your current measurement foundation and identify critical gaps
- Building a comprehensive infrastructure that captures both direct and assisted conversions
- Implementing short, medium, and long-term measurement strategies for ongoing optimization
- Allocating resources effectively across technology, team capabilities, and processes
When Zenni Optical refined its measurement approach using these techniques, the team uncovered $1.5 million in partnership optimization opportunities. Download your free checklist today and start measuring what truly matters.
