ADVOCATE
The most scalable and configurable customer referral solution
Customize your referral program to fit your strategy and customer needs
Run Referral and Affiliate programs together
Advocate capabilities are now built directly into the impact.com Performance Platform–so you can manage affiliates and customer referrals seamlessly in one place, at no additional SaaS cost.
Unified performance partnerships drive better results
Advocates convert at a 253% higher conversion rate than other affiliate traffic
253%
Lift in conversions when referrals are paired with affiliate
22%
Higher ROI from unified program management (faster time-to-value, less overhead)
+ROI
As the most customizable and configurable solution, our customer referral technology enables brands to:
- Build on-brand, seamless, and easy-to-use referral experiences
- Create unique programs that meet revenue and growth goals
- Engage participants with motivational incentives
- Save time with fully automated workflows
Turn Creators, Affiliates, and Customers into a performance engine
Apply proven affiliate performance logic to creators and customer referrals so every post, link, and recommendation is measurable, scalable, and revenue-driving.
Manage campaigns, track impact, and optimize performance across the entire partner lifecycle. Make every partner count toward full-funnel growth.
How Advocate works
CONNECT SYSTEMS
Integrate with your existing tools
- Integrate with backend systems to customize events and gain attribution tracking.
- By connecting tools, you can reward virtually any event.
- Then, automate reward payouts and follow-ups by driving referral data back into your systems.
STRUCTURE PROGRAM
Design and build your program's custom reward structure
- Reward both the customer and the new referral with personalized incentives tied to custom behaviors and sales processes.
- Choose from various reward types, such as cash, gift cards, points, credit, discounts, product upgrades, and custom rewards.
- Then, sweeten the deal and add recurring, time, and tiered-based rewards.
CREATE ASSETS
Create on-brand assets for an engaging customer experience
- Design custom emails, widgets, and microsites to create a cohesive brand experience.
- Add special elements to your widgets, such as leaderboards, reward exchanges, and reward history, to generate a more engaging and fun-to-use participant experience.
ENGAGE CUSTOMERS
Meet customers where they're most likely to participate
- Customizable widgets allow you to place your program at key moments in the customer journey.
- Add widgets to apps, website pages, landing pages like the ‘thank you’ page after someone purchases, and just about anywhere. The possibilities are endless!
LAUNCH PROGRAM
Gain expert support to launch and scale
- Our seasoned industry professionals will provide strategic and technical support from implementation to launch and beyond.
- Receive hands-on assistance to tailor a referral strategy that aligns with your goals.
- Plus, gain access to a range of online courses and resources to support the success of your referral program.
MONITOR & OPTIMIZE
Track, monitor, and optimize your program
- Pull reports from the analytics dashboard to measure your program performance.
- Monitor revenue, engagement, and more.
- Demonstrate the ROI of your marketing efforts and make data-driven decisions with confidence.
Get started with a referral program that drives awareness, attracts new customers, and grows revenue
Encourage custom behaviors
Use highly configurable builders to set unique rules and conditions that encourage and reward custom events tied to sales processes.
Automate workflows
Run, promote, and protect your program with automated workflows for referral tracking and attribution, reward fulfillment, and fraud management.
Engage customers
Activate embeddable and secure widgets so customers can discover, engage, and participate in your referral program.
Motivate participation
Craft on-brand referral experiences to inspire customers with timely rewards. Gamify the program and offer incentives to drive repeat engagement.
Scale with strategic services
Ensure success with strategic services and industry experts to help you launch, scale, and optimize your program.
Track, monitor, and adjust
Pull reports from our analytics dashboard to monitor engagement, revenue generated, and other key performance insights.
NEW to impact.com: The Advocacy Channel, your Go-To Podcast for Customer Marketing
Hear from industry leaders as they share proven strategies and actionable insights to turn your customers into passionate brand advocates. Each episode is packed with expert tips you can apply right away!
Hear what our customers have to say about Advocate
“Leveraging impact.com’s customer referral solution to enhance our monthly user acquisition has helped our business achieve a significant boost in revenue and ARR.”
Combining our customer referral and affiliate programs to one platform with impact.com has also helped us ease security reviews, reduce costs, and streamline our workflow. We’re excited about the future of this platform which can evolve and grow with us, and look forward to leveraging its full potential to drive even greater results.
“It’s a breeze to integrate, and the user experience is top-notch, allowing our sales team to focus on what they do best.”
In my role as Program Manager, I’m truly impressed by the immediate impact the referral program has had on our sales enablement strategies. It’s a breeze to integrate, and the user experience is top-notch, allowing our sales team to focus on what they do best. The proactive and insightful support we receive equips us with the tools to optimize our referral tactics efficiently. Moreover, the program’s customizable incentives are perfectly aligned with our sales targets, delivering a personalized touch that is both motivating and rewarding. With /advocate, we’re not just keeping pace—we’re setting the pace in customer engagement and driving business expansion forward
“The flexibility /advocate has for rewards, incentive structures, and sharing features has made it much easier for us to take programs from zero to viral for our clients.”
In my career, I’ve pressure-tested several different referral solutions and at this point have found /advocate to be the best featured and most reliable partner for my clients. Referral programs are tightly integrated into the customers’ experience, and success hinges upon a system that is not just easy to integrate and full-featured—it must be absolutely dependable because if it breaks you lose the trust of your biggest advocates. In addition, the flexibility /advocate has for rewards, incentive structures, and sharing features has made it much easier for us to take programs from zero to viral for our clients. I’m excited that impact.com has integrated referrals into the platform because it only further cements their position as a market leader in the partnership space.
