Managing dozens or hundreds of creator partnerships? As your influencer program grows, so do the challenges. Nearly half of brands manage 50-1,000+ creator relationships, juggling brand safety concerns, content approvals, and performance tracking across multiple platforms.
Gain four new and essential tools to help you:
- Protect your brand with enhanced Social Monitoring and Social Listening
- Streamline partner management with workflow enhancements
- Find and vet creators faster with discovery tool enhancements
- Prove campaign success with automated reporting
Protect your brand while scaling influencer partnerships
Are you struggling to monitor creator content across multiple channels? Finding new partners and ensuring brand safety becomes increasingly complex as your influencer program grows. You need tools to monitor content alignment with your values while keeping collaborations efficient.
Streamline your brand safety monitoring with:
- Social Listening: Gain powerful insights into your brand’s impact across social channels from partners and find new creators already posting about your brand.
- Social Monitoring: Ensure your partners adhere to brand requirements and include ad disclosures.
Hear what people say about your brand with multiple Social Listeners
Track brand mentions and creator content across multiple social channels simultaneously. This enhanced monitoring lets you:
- Search posts: Leverage keywords and hashtags to find posts discussing your brand.
- Gain a competitive edge: Spot opportunities and risks by creators discussing your competitors. Plus, it’s an excellent opportunity to discover new creators in your vertical.
- Find out product buzz: Monitor how people talk about your products to maintain brand-safe, accurate content.
- Follow brand advocacy: Uncover organic support and align conversations with your values.
Protect brand standards with Social Monitoring
It’s essential to hear what others say about your brand, but it’s equally crucial to see that your partners are putting your brand’s best foot forward. Social Monitoring ensures creators meet brand safety standards and disclosure requirements—here’s how.
- Stay ahead of risks: Identify where your brand is promoted, and flag potential reputation or compliance risks. These issues can include unapproved terms and missing ad disclosures.
- Swift issue resolution: Contact partners or creators directly to address concerns, request changes, or provide feedback.
- Automate brand safety: Reduce manual effort by automating the detection and flagging of violations.
Scale creator management without the chaos
Struggling to manage creators and campaign tasks? Now you can eliminate missed deadlines and messy workflows. Simplify management, stay on track, and build better partnerships—all in one place.
Creator-defined tasks
The right creator for a brand may hesitate to apply for a campaign if they feel they don’t meet the qualifications or if the tasks seem misaligned with their strengths—even when those tasks are optional.
To address this concern, we’ve introduced a new feature in the Tasks section under Brief:
- Brand Defines: Assign specific tasks to creators and partners, with the option to add custom tasks during negotiations. Let partners suggest at least one task they choose when they apply or accept an invitation.
- Creator Defines: This new option allows creators to propose tasks based on their strengths and expertise. As a requirement, creators must add at least one task when applying or accepting an invite.
Why it matters:
- Attract top talent by setting clear tasks or welcoming fresh, creative ideas.
- Empower creators to negotiate and decide what tasks they want to do based on their strengths.
- Retain top-tier creators without concerns over perceived skill gaps.
Plus, advertisers can now limit campaigns to specific partners, ensuring precise targeting and stronger results. These features drive alignment, creativity, and smarter collaboration.
Simplify task management in 5 steps
1. Flexible task timelines: Previously, tasks had fixed timelines. Now you can adjust deadlines for partners who join a campaign after its initial launch.
2. Task activity logs: Stay informed with detailed activity logs that track key actions—such as draft rejections, metric submissions, and deliverable updates—for brands and partners.
3. Clear feedback on rejections: Provide detailed rejection reasons to help creators grow. This transparency improves communication and sets them up for success in future opportunities.
4. Work email integration: Link your work email to boost engagement with creators. Emails sent from your trusted domain are more likely to land in inboxes, improving open rates and responses.
5. Product gifting updates: The new Import and Export features make it easy to manage gift orders outside of platforms such as Shopify. Easily transfer gift request data between impact.com and your internal systems, ensuring accurate fulfillment statuses.
Find and vet creators instantly with the Chrome Browser Extension
Scout potential creators while browsing social media. The Chrome extension shows you audience metrics, engagement rates, and partnership status right on their profile—helping you build your creator network faster.
Here’s why you’ll love it:
- Find potential creators and add them to your recruitment workflows.
- View audience details and engagement metrics like follower count and post activity.
- Instantly discover similar prospects with lookalike suggestions to grow your program.
- Effortlessly track whether prospects are already on impact.com or working with you.
Find better creators faster using data-driven insights
Sifting through endless creator applications without direct access to metrics can make it hard to assess whether you’re hiring the right partners. Introducing dedicated Slideout Profiles that show you everything. And don’t forget the added filters to make reviewing even easier.
View richer profiles using Slideout Profiles
Use the Applications page to make smarter decisions in less time.
Here’s what’s new:
- Richer profiles: Instantly access creator performance, engagement data, and recent content—all in one place.
- Custom fields: See survey data directly in the slideout for deeper insights into prospects, creators, and applications.
Custom field filters on the Pending Application screen
Review creator applications more efficiently with customizable filters that highlight the metrics that matter most to your program.
- Custom fields: View the data most important to you, and survey data in columns for easier reviews.
- Advanced filtering: Use the new slideout feature to search and filter across all custom fields effortlessly.
Find creators by distance using Discover UI (feature coming soon)
The Discover UI includes a new location filter that allows radius-based searches. It’s easy to find creators within a specific distance—like searching for “creators within 10 miles of Seattle.” This feature is ideal for connecting with local creators or running city-specific promotions. Just set the preferred distance, and the rest is handled automatically.
Streamlined reporting and campaign management
The long-awaited Wrap Reports feature is here, providing clear performance insights. Use group filters to monitor specific creators and unique campaign IDs to eliminate confusion caused by duplicate campaign names.
Introducing Wrap Reports for smarter and faster campaign insights
Say goodbye to manual reporting. The new Wrap Reports feature delivers automated, presentation-ready reports in seconds, packed with actionable insights to optimize your campaigns. Stay tuned—a new version of this report will be released soon.
Key benefits for brands:
- Save time: Centralized data means no more juggling tools.
- Deeper insights: Access key metrics, including impressions, engagement rates, and top-performing creators.
- AI-generated insights with customization: Get tailored insights and add your own narrative seamlessly.
- Easy sharing: Share reports via link, email, or PDF—keeping your team and stakeholders in the loop.
Enhance campaign transparency with manually submitted metrics
Now you can include manually submitted data in your reports alongside automatically pulled metrics, all within a single view. This update offers transparency by labeling metrics as manual or automatic, and ensures full control, as manual data is only added after brand approval.
Level up your creator campaigns today
With Creator v2.0’s improved brand safety enforcement, better creator discovery, and engagement, you’re on track to creating your best campaign yet. Harness powerful AI tools to generate wrap reports and prove your impact with deeper insights.
Simplify task management and equip your partners to bring their best skills to the table, starting today.
