A marketing event represents a trackable event such as an exposure to a display ad, watching a video ad, clicking on a paid search or paid social ad, tapping on an affiliate or influencer link, clicking through from an email or newsletter into the website, etc… These marketing events or touchpoints become the basic building blocks of a customer journey, and can be stitched together to illustrate all of the ways the brand has engaged with their audiences in hopefully persuading them to eventually convert.
