Likes Spread shows the difference in the number of likes between posts. On average, followers like some posts more than others, as one piece of content is more interesting than another. That’s why it’s suspicious if all posts have the same amount of likes.

The Likes-Comments Ratio shows if an Instagram user gets more likes or comments. A significant difference from similar accounts might mean that either the number of comments or likes were increased artificially.

Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how many people interact with the content. Factors that influence engagement rate include users’ comments, likes, and number of followers.

Audience Reachability indicates the percentage ratio of followers among your audience who can see an influencer’s posts in their feed. Audiences who follow less than 1,500 accounts are considered reachable, as the likelihood for them to see the post in the newsfeed is higher.

Comments Authenticity is a metric that checks whether the recent comments might come from suspicious accounts or accounts that participate in Instagram Pods (Engagement Pods/Boost groups).

Audience Authenticity reflects the percentage of total authentic audience. It takes into account real people and influencers, as both types are considered to be real profiles. There are ranks that will indicate whether audience is very good, average or could be improved. Each metric has a benchmark for similar size influencers.