Although there have been some dark economic days over the past few decades, none have been darker than the global pandemic and economic crisis that began in early 2020, and from which we are still feeling the effects. In the midst and wake of each of these major economic crises and the resulting belt-tightening, we see an increased reliance on partnerships. What is it about partnerships that make them a refuge during uncertainty? Why might you want to put more into your partnership channel when cash is tight versus pulling back? Discover the reasons partnerships have historically become the go-to channel during volatile times and some do’s and don’ts for managing partnerships under duress.
