All partnerships follow a six-stage life cycle — and when those stages are fully optimized, growth and revenue increase result. You start off with recruitment and contracting, setting up partners to share data, and then actively engaging with them through always-on communication. At this point in the life cycle, partnerships should be up and running, the next step is to protect and monitor your program.
But what does it take to protect yourself against fraud and keep partners aligned to your brand rules and guidelines?
Read this ebook and discover how to defend your program from fraudsters and uphold your brand voice.