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Research report

Where APAC travel brands are investing for growth

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Blog

Beyond pet products: How pet influencer marketing works for any industry in 2025

 Podcast promotional image featuring Amanda Mount for Season 6, Episode 7 of "The Partnership Economy." Background in blue tones.
Podcast

S06 | E7 – Authentic content that drives real results with micro-and-nano influencers
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Byline and article

Travel marketers shift focus with trust reshaping influence: report
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Byline and article

SEA marketers prioritise retention, brand building to gain travellers’ trust: report

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Blog

Building a profitable creator community: How OLIPOP’s hybrid commission approach drives 12% of sales

 Image promoting "The Partnership Economy" podcast featuring Graeme Boase, with branding elements and a blue gradient background.
Podcast

S06 | E6 – Driving affiliate success through talent, strategy, and stronger partnerships

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Blog

Maximizing rewards program performance under new ICO guidelines: A guide for UK and EU advertisers

 Graphic featuring the title "the Partnership Economy," episode details, and the name Brianna Doe. Background in gradient blue.
Podcast

S06 | E5 – Navigating oversaturation with meaningful partnerships

 A person sits in front of a laptop and a ring light, filming content for social media in a cozy indoor setting with colorful props.
Blog

8 influencer marketing trends for 2025: 11 experts reveal how to increase ROI with performance-driven creator partnerships

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Blog

Performance marketing explained: Types, benefits and key metrics

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Blog

Strategic integration: How Getty Images built a global content ecosystem through partnerships

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Video

Measuring true partner value: A new framework for affiliate incrementality

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Worksheet

Measure the real impact of your partnership program

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Blog

The ultimate guide to influencer marketing in 2025

 Graphic featuring the title "the Partnership Economy," Season 6, Episode 4, with Natasha Scholnick's name and a logo from impact.com.
Podcast

S06 | E4 – Building scalable creator partnerships

 4 must-have email templates for effective partner recruitment
Worksheet

4 must-have email templates for effective partner recruitment

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Blog

How top brands achieve 11% sales growth: 5 benefits of retail media networks revealed
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