AD TECH PLATFORMS

Elevate your inventory quality

Every year, fraudster steal millions from the ad industry. Fight back. Our dedicated data scientists and robust machine learning algorithms help to protect your reputation, your inventory, and your clients.

ad networks

Outsmart even the most ingenious fraudsters.

Maintaining your high quality inventory requires vigilance. You need to identify and weed out malicious actors to uphold your reputation, keep your clients safe and justify your CPMs. Forensiq’s machine learning algorithms keep you steps ahead of these fraudsters, so you can grow your revenue with confidence. Our technology offers clear insights into the traffic quality of your partners and lets you flag the latest types of fraud, so you can optimize your inventory for a human audience.




Machine-learning algorithms

Fraudsters use complex tactics to generate dubious supply and steal advertising dollars. Forensiq’s algorithms analyze billions of impressions daily across a vast global footprint to identify traffic from botnets, domain spoofers, ad injectors, device hijackers, and more to ensure you always stay steps ahead.

Uncovering identity

Fraudsters have mastered the art of spoofing domains to trick you into thinking that you are offering inventory from premium domains. But look closer and you may be surprised to learn where your inventory actually comes from. Forensiq’s True URL offers real visibility into the actual sources of your traffic, so you can offer your advertisers the highest quality inventory and safeguard your reputation.

Fraud reason codes

Forensiq provides greater transparency over your suppliers’ inventory with comprehensive reason codes that help you to identify the exact nature of the fraud associated with each of your high risk inventory sources.

This puts you in a better position to negotiate with your suppliers and collaborate on eliminating fraudulent traffic together.

Fraud reports with reason codes

Viewability

Malicious suppliers may send you low-quality inventory hidden off-screen or in 1×1 placements. Forensiq lets you ferret out viewability fraud, so you can weed out unscrupulous publishers.

Forensiq also alls you to benchmark the viewability rates of your suppliers, so you can better assess the quality of inventory they provide and you can negotiate accordingly.


Case Study

How LKQD uses Forensiq to fight ad fraud

In this video, Scott Alexander, COO, LKQD, explains how his organization leverages Forensiq to help combat ad fraud in their programmatic marketplace and deliver verified and clean video inventory to their customers.

Watch video