Impact
Maintaining your high quality inventory requires vigilance. You need to identify and weed out malicious actors to uphold your reputation, keep your clients safe and justify your CPMs. Forensiq’s machine learning algorithms keep you steps ahead of these fraudsters, so you can grow your revenue with confidence. Our technology offers clear insights into the traffic quality of your partners and lets you flag the latest types of fraud, so you can optimize your inventory for a human audience.
Forensiq goes beyond merely flagging suspicious inventory. We give you context —- the reason behind each score — so you have the information you need to negotiate effectively with your suppliers.
Chargebacks hurt your bottom line and lead to uncomfortable negotiations. Leverage pre-bid filtering to prevent ad fraud and real-time reporting to quickly spot and remedy problematic sources.
Forensiq is TAG-certified to ensure the highest quality traffic possible. Our technology detects the widest range of fraud methods across desktop, mobile web, and in-app.
Fraudsters use complex tactics to generate dubious supply and steal advertising dollars. Forensiq’s algorithms analyze billions of impressions daily across a vast global footprint to identify traffic from botnets, domain spoofers, ad injectors, device hijackers, and more to ensure you always stay steps ahead.
Fraudsters have mastered the art of spoofing domains to trick you into thinking that you are offering inventory from premium domains. But look closer and you may be surprised to learn where your inventory actually comes from. Forensiq’s True URL offers real visibility into the actual sources of your traffic, so you can offer your advertisers the highest quality inventory and safeguard your reputation.
Forensiq provides greater transparency over your suppliers’ inventory with comprehensive reason codes that help you to identify the exact nature of the fraud associated with each of your high risk inventory sources.
This puts you in a better position to negotiate with your suppliers and collaborate on eliminating fraudulent traffic together.
Malicious suppliers may send you low-quality inventory hidden off-screen or in 1×1 placements. Forensiq lets you ferret out viewability fraud, so you can weed out unscrupulous publishers.
Forensiq also alls you to benchmark the viewability rates of your suppliers, so you can better assess the quality of inventory they provide and you can negotiate accordingly.
Yeahmobi made a strategic decision to offer the highest traffic quality for their customers. Though their in-house team could detect a modest amount of invalid traffic, they felt this wasn’t enough to achieve their goal. Yeahmobi wanted to find a partner that could help automate and develop their expertise in the fraud space.
Find out how Impact can help to keep your reputation and inventory safe.