Impact
The award-winning fraud detection platform is now natively integrated into Impact’s unified platform for ad fraud detection, marketing intelligence, and partner management.
Our sophisticated ad fraud detection methods identify malicious activity and allow you to eliminate bad actors so you can optimize your digital spend towards higher quality traffic.
Forensiq uses machine-learning and advanced bot fingerprinting to identify and block ad fraud so you can eliminate costly, ineffectual marketing spend and keep your inventory safe. At the same time, we know fraud is an ongoing battle. Malicious actors will continue looking for new ways to exploit your vulnerabilities. For this reason, our determined team of data scientists continually innovates technologies and strategies to protect your digital spend across the funnel and on every device. Forensiq does all this, while also ensuring ad viewability, domain and app placement integrity, and brand safety.
Provides a post-bid analysis of the user and placement of ad impressions. Includes GIVT/SIVT, True Domain/Bundle ID, and Viewability features. Forensiq’s Ad Verification Suite can be applied to both premium and programmatic buys.
Pre-bid Forensiq provides a risk assessment in real-time based on user level and global signals. Clients make decisions based on that risk assessment about whether to filter out the traffic or let it pass through.
Analyzes whether a click, lead generation, or conversion event is fraudulent. Our real-time API is Informed by a global intelligence database and device verification, and optimized through our full-funnel fraud detection capabilities.
A performance fraud solution that analyzes whether the installation of a mobile app or post install conversion is fraudulent AND whether the impression or click events that are attributed to the installation or conversion were fraudulently generated to steal credit for that event.
Eliminate fraud along every part of the marketing funnel
Prevent wasteful ad spend and beat fraudsters at their game, no matter how sophisticated their tactics.
Ensure your ads are seen by real people and optimize their viewability to IAB standards and beyond.
Protect your brand from inappropriate placements by knowing where your ad really appeared.
Global Ad Fraud Estimated at $16B |
Fraud Examples |
Forensiq Solutions |
|---|---|---|
| Impressions | Bots generate fake page views, which produce ad impressions to be paid on a CPM basis | Evaluate each impression according to fraud score, viewability, and brand safety |
| Clicks | Malicious apps generate fake clicks to commit attribution fraud and steal credit for conversions | Score clicks based on the latest machine learning technology |
| Actions | Conversion fraud creates fake leads and sales; install farms download apps to defraud the CPI market | Score conversions (sales and installs) for both mobile and desktop |
Bots generate fake page views, which produce ad impressions to be paid on a CPM basis
Evaluate each impression according to fraud score, viewability, and brand safety
Malicious apps generate fake clicks to commit attribution fraud and steal credit for conversions
Score clicks based on the latest machine learning technology
Conversion fraud creates fake leads and sales; install farms download apps to defraud the CPI market
Score conversions (sales and installs) for both mobile and desktop
We detect invalid traffic (SIVT & GIVT) to keep you safe from sophisticated botnets, maliciously loaded ads, data center traffic, click farms, proxies, hijacked devices, malicious ad injectors, and more.
And we protect you from malicious actors who manipulate the attribution processes, falsely earning credit for conversions by stuffing cookies, faking installs, and injecting clicks where they don’t belong.
Fraudsters also fool advertisers by deliberately misrepresenting their inventory as coming from premium sources. We see through attempts to spoof domains and app ids and report the true placement of your ad, helping you audit your supply sources and get the inventory you paid for.
Mobile digital advertising is still the wild west of the industry – advertisers are shifting dollars faster than verification can keep up. Forensiq has partnered with mobile industry leaders to build a best in class detection system across mobile web and in app that can combat the highly sophisticated techniques that fraudsters are using to exploit the channel.
Bad actors also find the high CPMs prevalent in video to be an attractive target. Forensiq not only protects you from highly advanced bots targeting video inventory such as Sportsbot, but from high-risk suppliers who misrepresent the video’s originating domain and format.
Malicious publishers can hide ads behind other ads, render them outside the viewport or into a 1×1 pixel, or inject them onto popular sites. Forensiq alerts you when placement fraud occurs, allowing you to identify disreputable publishers.
Botnet operators simulate viewability in an attempt to evade fraud detection systems. To combat these clever bots, Forensiq provides viewability metrics that count legitimate human browsing, isolated from ad fraud.
Viewability isn’t always a fraud issue. So while we measure ad viewability to common standards such as MRC, we also allow you to optimize beyond IAB guidelines by creating and tracking custom viewability criterion.
Verification shouldn’t be a black box. Forensiq lets you peer into our sophisticated algorithms and export fraud data to your own systems, so you can easily uncover the insights you need to take action.
Comprehensive reason codes help you to identify the type of ad fraud associated with your inventory sources, so you can have a more informed discussion with your suppliers. Reporting and log-file APIs let you import data to your own system, so you analyze fraud at any level of granularity down to the impression.
And our automatic notifications alert you in real-time when fraud levels exceed your set threshold.
Forensiq has earned The Trustworthy Accountability Group’s (TAG) Certified Against Piracy and Certified Against Fraud seals. The certifications are awarded for meeting rigorous anti-fraud and anti-piracy requirements in the support of TAG’s global initiative to fight criminal activity in the digital advertising supply chain.
Forensiq has won the LeadsCouncil LEADER Award for Best-In-Class Fraud Detection and the LeadsCouncil LEADER Award for Innovation.
Marketers need many tools, but so often those tools work together imperfectly, if at all. We’ve put everything you need to drive growth into a single, deeply integrated marketing stack. Each product works beautifully on its own, but together they offer exceptional power and functionality.
Mobile attribution ensures the right partners are compensated for enticing new users to install the advertiser’s app. But attribution fraud can derail a program's best efforts.
Find out how Forensiq can help verify your traffic and keep it fraud-free.
