Impact

Impact

Forensiq is Now a Part of Impact

The award-winning fraud detection platform is now natively integrated into Impact’s unified platform for ad fraud detection, marketing intelligence, and partner management.

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Forensiq Is Your Digital Armor

Our sophisticated ad fraud detection methods identify malicious activity and allow you to eliminate bad actors so you can optimize your digital spend towards higher quality traffic.

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Forensiq uses machine-learning and advanced bot fingerprinting to identify and block ad fraud so you can eliminate costly, ineffectual marketing spend and keep your inventory safe. At the same time, we know fraud is an ongoing battle. Malicious actors will continue looking for new ways to exploit your vulnerabilities. For this reason, our determined team of data scientists continually innovates technologies and strategies to protect your digital spend across the funnel and on every device. Forensiq does all this, while also ensuring ad viewability, domain and app placement integrity, and brand safety.

Fraudsters are smart. We’re smarter.

Eliminate fraud along every part of the marketing funnel

Fraud Protection

Prevent wasteful ad spend and beat fraudsters at their game, no matter how sophisticated their tactics.

Viewability

Ensure your ads are seen by real people and optimize their viewability to IAB standards and beyond.

Brand Safety

Protect your brand from inappropriate placements by knowing where your ad really appeared.

How Fraud Detection Works

Global Ad Fraud Estimated at $16B

Fraud Examples

Forensiq Solutions

Impressions Bots generate fake page views, which produce ad impressions to be paid on a CPM basis Evaluate each impression according to fraud score, viewability, and brand safety
Clicks Malicious apps generate fake clicks to commit attribution fraud and steal credit for conversions Score clicks based on the latest machine learning technology
Actions Conversion fraud creates fake leads and sales; install farms download apps to defraud the CPI market Score conversions (sales and installs) for both mobile and desktop

Forensiq uses the latest technology in machine learning to detect and block non-human traffic in real time.


Impressions

Fraud Example:

Bots generate fake page views, which produce ad impressions to be paid on a CPM basis

Forensiq Solutions:

Evaluate each impression according to fraud score, viewability, and brand safety


Clicks

Fraud Example:

Malicious apps generate fake clicks to commit attribution fraud and steal credit for conversions

Forensiq Solution:

Score clicks based on the latest machine learning technology


Actions

Fraud Example:

Conversion fraud creates fake leads and sales; install farms download apps to defraud the CPI market

Forensiq Solution:

Score conversions (sales and installs) for both mobile and desktop


Forensiq uses the latest technology in machine learning to detect and block non-human traffic in real time.

Certifications

Forensiq has earned The Trustworthy Accountability Group’s (TAG) Certified Against Piracy and Certified Against Fraud seals. The certifications are awarded for meeting rigorous anti-fraud and anti-piracy requirements in the support of TAG’s global initiative to fight criminal activity in the digital advertising supply chain.

Awards

Forensiq has won the LeadsCouncil LEADER Award for Best-In-Class Fraud Detection and the LeadsCouncil LEADER Award for Innovation.

Experience Stack Harmony

Marketers need many tools, but so often those tools work together imperfectly, if at all. We’ve put everything you need to drive growth into a single, deeply integrated marketing stack. Each product works beautifully on its own, but together they offer exceptional power and functionality.

eBook

Getting Ahead of Mobile Install Attribution Fraud

Mobile attribution ensures the right partners are compensated for enticing new users to install the advertiser’s app. But attribution fraud can derail a program's best efforts.

Read the eBook

Let’s protect your advertising investment

Find out how Forensiq can help verify your traffic and keep it fraud-free.

Request a Demo

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