Forensiq Is Your Digital Armor
Our sophisticated ad fraud detection methods identify malicious activity and allow you to eliminate bad actors so you can optimize your digital spend towards higher quality traffic.
Forensiq uses machine-learning and advanced bot fingerprinting to identify and block ad fraud so you can eliminate costly, ineffectual marketing spend and keep your inventory safe. At the same time, we know fraud is an ongoing battle. Malicious actors will continue looking for new ways to exploit your vulnerabilities. For this reason, our determined team of data scientists continually innovates technologies and strategies to protect your digital spend across the funnel and on every device. Forensiq does all this, while also ensuring ad viewability, domain and app placement integrity, and brand safety.
Full-Funnel Fraud Detection
We detect invalid traffic (SIVT & GIVT) to keep you safe from sophisticated botnets, maliciously loaded ads, data center traffic, click farms, proxies, hijacked devices, malicious ad injectors, and more.
And we protect you from malicious actors who manipulate the attribution processes, falsely earning credit for conversions by stuffing cookies, faking installs, and injecting clicks where they don’t belong.
Fraudsters also fool advertisers by deliberately misrepresenting their inventory as coming from premium sources. We see through attempts to spoof domains and app ids and report the true placement of your ad, helping you audit your supply sources and get the inventory you paid for.
Mobile and Video Fraud
Mobile digital advertising is still the wild west of the industry – advertisers are shifting dollars faster than verification can keep up. Forensiq has partnered with mobile industry leaders to build a best in class detection system across mobile web and in app that can combat the highly sophisticated techniques that fraudsters are using to exploit the channel.
Bad actors also find the high CPMs prevalent in video to be an attractive target. Forensiq not only protects you from highly advanced bots targeting video inventory such as Sportsbot, but from high-risk suppliers who misrepresent the video’s originating domain and format.
Comprehensive Viewability
Malicious publishers can hide ads behind other ads, render them outside the viewport or into a 1×1 pixel, or inject them onto popular sites. Forensiq alerts you when placement fraud occurs, allowing you to identify disreputable publishers.
Botnet operators simulate viewability in an attempt to evade fraud detection systems. To combat these clever bots, Forensiq provides viewability metrics that count legitimate human browsing, isolated from ad fraud.
Viewability isn’t always a fraud issue. So while we measure ad viewability to common standards such as MRC, we also allow you to optimize beyond IAB guidelines by creating and tracking custom viewability criterion.
Data Transparency
Verification shouldn’t be a black box. Forensiq lets you peer into our sophisticated algorithms and export fraud data to your own systems, so you can easily uncover the insights you need to take action.
Comprehensive reason codes help you to identify the type of ad fraud associated with your inventory sources, so you can have a more informed discussion with your suppliers. Reporting and log-file APIs let you import data to your own system, so you analyze fraud at any level of granularity down to the impression.
And our automatic notifications alert you in real-time when fraud levels exceed your set threshold.
Certifications
The Media Rating Council has conferred accreditation unto Forensiq for compliance with their robust standards for sophisticated invalid traffic detection and filtration (desktop, mobile web & in-app), display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).
Forensiq has earned The Trustworthy Accountability Group’s (TAG) Certified Against Piracy and Certified Against Fraud seals. The certifications are awarded for meeting rigorous anti-fraud and anti-piracy requirements in the support of TAG’s global initiative to fight criminal activity in the digital advertising supply chain.
Awards
Forensiq has won the LeadsCouncil LEADER Award for Best-In-Class Fraud Detection and the LeadsCouncil LEADER Award for Innovation.
