In this episode, host Todd Crawford engages in a discussion with Craig McGlynn, who serves as the Managing Director and Executive Vice President of Agency at Perform[cb]. This affiliate management agency represents a wide array of clients ranging from startups to enterprise-level firms, with a specific emphasis on subscription-based and financial services. Craig possesses over a decade’s worth of experience in the affiliate realm, having previously held the role of Head of Publishers for the Amazon Associate Program. Throughout their dialogue, Craig imparts his expert perspectives and personal anecdotes regarding the transformation and maturation of partnership approaches over time. Moreover, he delves into the advantages of operating an affiliate program through an agency and outlines the progression of performance-oriented compensation models within content commerce partnerships.
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