Free certification
Digital Partnerships Industry Training for Partners – Fundamentals Certification
So, you’ve just launched your website, blog, or social media account, and you’re ready to start working with brands. First things first: enroll in this certification to learn how to become a trustworthy partner and a credible traffic source for the brands you want to work with. When you’re done, take the exam and earn your certificate!
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
In this course, PXA’s Head of Affiliate and Partnerships Education for Publishers, Laura Press, guides you through the intricacies of establishing yourself as an outstanding partner to your favorite brands. She and Digital Marketing Institute share invaluable industry advice on basics such as paid media channels, how to drive ample traffic, attribution models, and more!
By the end of this course, you will be able to:
- Identify the various digital marketing channels and paid media channels.
- Describe how to produce enough traffic volume to be appealing to brands.
- Determine how to get set up as an affiliate partner.
- List the different partnership payment types and attribution models.
- Identify the consumer journey via conversion funnel.
- Recognize the steps to becoming an active partner on a technology platform.
Course curriculum
Laura Press shares a warm welcome and introduces the course content in this quick video.
Start learning Here, we dive into some of the basics of being a publisher. We discuss what affiliate and partnership marketing actually is, as well as the different marketing channels available to publishers.
Start learning In this lesson, we explore the steps of converting users along the customer journey using different marketing channels.
Start learning In this lesson, you'll learn how to get in touch with brands and stand out as an appealing partner when you send those first communications. We also reveal what brands will expect from you as a partner.
Start learning In this lesson, you'll learn how to make sure that you're accepted onto a technology platform. We also discuss what tracking links are, unpack the concept of attribution, and present various partnership payment types and attribution models. Finally, we explore CPA models and examples of each kind.
Start learning In the final lesson, we discuss the top industry best practices for guaranteed success in the market.
Start learning