AD TECH PLATFORMS
Elevate your inventory quality
Every year, fraudster steal millions from the ad industry. Fight back. Our dedicated data scientists and robust machine learning algorithms help to protect your reputation, your inventory, and your clients.
Meet our suites
Forensiq Ad Verification Suite
Provides a post-bid analysis of the user and placement of ad impressions. Includes GIVT/SIVT, True Domain/Bundle ID, and Viewability features. Forensiq’s Ad Verification Suite can be applied to both premium and programmatic buys.
Forensiq Firewall Suite
Pre-bid Forensiq provides a risk assessment in real-time based on user level and global signals. Clients make decisions based on that risk assessment about whether to filter out the traffic or let it pass through.
Forensiq Performance Suite
Analyzes whether a click, lead generation, or conversion event is fraudulent. Our real-time API is Informed by a global intelligence database and device verification, and optimized through our full-funnel fraud detection capabilities.
Forensiq Install Suite
A performance fraud solution that analyzes whether the installation of a mobile app or post install conversion is fraudulent AND whether the impression or click events that are attributed to the installation or conversion were fraudulently generated to steal credit for that event.
Deep intelligence across even the most sophisticated forms of ad fraud.
Learn the WHY
Forensiq goes beyond merely flagging suspicious inventory. We give you context —- the reason behind each score — so you have the information you need to negotiate effectively with your suppliers.
Limit chargebacks
Chargebacks hurt your bottom line and lead to uncomfortable negotiations. Leverage pre-bid filtering to prevent ad fraud and real-time reporting to quickly spot and remedy problematic sources.
Cast a broad net
Forensiq is TAG-certified to ensure the highest quality traffic possible. Our technology detects the widest range of fraud methods across desktop, mobile web, and in-app.
Machine-learning algorithms
Fraudsters use complex tactics to generate dubious supply and steal advertising dollars. Forensiq’s algorithms analyze billions of impressions daily across a vast global footprint to identify traffic from botnets, domain spoofers, ad injectors, device hijackers, and more to ensure you always stay steps ahead.
Uncovering identity
Fraudsters have mastered the art of spoofing domains to trick you into thinking that you are offering inventory from premium domains. But look closer and you may be surprised to learn where your inventory actually comes from. Forensiq’s True URL offers real visibility into the actual sources of your traffic, so you can offer your advertisers the highest quality inventory and safeguard your reputation.
Fraud reason codes
Forensiq provides greater transparency over your suppliers’ inventory with comprehensive reason codes that help you to identify the exact nature of the fraud associated with each of your high risk inventory sources.
This puts you in a better position to negotiate with your suppliers and collaborate on eliminating fraudulent traffic together.
Viewability
Malicious suppliers may send you low-quality inventory hidden off-screen or in 1×1 placements. Forensiq lets you ferret out viewability fraud, so you can weed out unscrupulous publishers.
Forensiq also alls you to benchmark the viewability rates of your suppliers, so you can better assess the quality of inventory they provide and you can negotiate accordingly.
Case Study
How LKQD uses Forensiq to fight ad fraud
In this video, Scott Alexander, COO, LKQD, explains how his organization leverages Forensiq to help combat ad fraud in their programmatic marketplace and deliver verified and clean video inventory to their customers.
Watch video
