CPCV, or Cost per Completed View, is a metric that is tracked in many video-based campaign across any vertical. A completed view is often triggered once the viewer of the video reaches the end of the video, though due to the idiosyncracies of many video player platforms, it may be triggered when <100% of the video is viewed.
A related concept is eCPCV, or Effective Cost per Completed View. This is often calculated by advertisers who pay on another cost basis such as CPM, but wish to convert it to a Cost per Completed View in order to optimize their media buying to some Cost per Completed View target.
It is calculated as follows:
( sum of the relevant media costs / total # of completed views )
So, if a display campaign spent $10,000, and garnered 200 completed views, then the the eCPC = $10000 / 200 = $50
