CPL, or Cost per Lead, is essentially a subset of CPA, or Cost per Acquisition, specifically used by verticals that require the audience to complete a form with their contact info. For instance, in the insurance vertical, an interested user may have to enter their personal info in order to request an insurance quote or […]
CPL, or Cost per Lead, is essentially a subset of CPA, or Cost per Acquisition, specifically used by verticals that require the audience to complete a form with their contact info. For instance, in the insurance vertical, an interested user may have to enter their personal info in order to request an insurance quote or have a broker contact them.
