Penhaligon’s, a British luxury perfume brand, faced numerous challenges due to the COVID-19 pandemic. It had to pivot its strategy and needed to find a way to engage with their customers who relied on the ability to sample products. But how?
The answer: partnerships. With the help of its agency, Starcom, Penhaligon’s began strategically recruiting publishers who aligned with its own goals.
Read more about how Penhaligon’s achieved these results in this case study.
