Beauty vloggers and content creators are among the most popular influencers, with millions of people tuning in to check out the latest dewy look, flawless contour, or GRWM (that’s “get ready with me”) tutorial. Tips, tricks, and inspiring looks are accompanied by product reviews and recommendations that can power up sales and awareness for all kinds of consumer brands, not just cosmetics. We’ve rounded up a few for you to meet.
Find a full palette of YouTubers in our influencer database
Below is just a sample of the partners you’ll find using the Partnership Cloud’s Discovery function. If you check out our database of more than 90K potential partners, you can find and recruit all kinds of content creators by category, region, engagement, and audience quality, whether or not they’re Instagram-verified, Alexa rank, and dozens of other criteria.
Put your best face forward with one of these popular beauty partners:
Alexa Blakea: Real videos for real women, sharing her love of beauty, inside and out
Airelle Snyder: Makeup artist, hair stylist, and fashion lover
Amy Serrano: Beauty junkie and die-hard fashion lover
Andrea Renee: Skincare, beauty hauls, and chillin’
Aubrey Danielle: The girls’ guide to drugstore makeup
Aysha Harun: Beauty, lifestyle, fashion, and modesty
Carah Amelie: Beauty, fashion, hair, and makeup
Christina Brooke: Makeup and fashion from the glam ranch
Danna Ann: Hang out and talk about all things beauty
DBeauty: Mom and cancer survivor exploring beauty in your 50s
Devyn Lundy: Makeup tutorials, challenges, reviews, and adventures
| Erick Glam: Bilingual beauty blogger and makeup enthusiast |
Goldiestarling: L.A. pro shares special effects makeup, fantasy makeup, and more
Kaiser Coby: A Black young Brit who loves makeup
Kinkysweat: Where kinky hair lives a sweaty life (paired with eyeshadow)
Kristen Leanne: Cruelty-free beauty and makeup
Melinda Fenves: Makeup artist and beauty vlogger
Michele Wang: Luxury beauty and lifestyle
Mirrorsandhaze: Makeup tutorials, lipstick swatches, and other pretty things
MonicaStyle Muse: Your fashion and beauty muse
Monique Parent: Making life fabulous after 40
| Nikki DeRoest: Uncomplicated makeup artist and hairdresser from LA |
Somegirljess: Shares her foundation and hair dye obsessions
Too Much Mouth: An opinionated dark-skinned Black girl who likes makeup and talking
whitney hedrick: Makeup tutorials, product reviews, smart shopping, and more
Youkeyy: On a mission to help others cultivate habits for inner and outer beauty.
YunnieRose: Soft glam, shopping hauls, videos for Black women, mental health, and more
Learn from these innovative partnerships
Influencer partnerships can deliver much more than just product exposure. Learn how brands like Winc repurpose partner-created content across all their media, and how Savage X Fenty amplifies its brand voice by letting influencer individuality shine through.
Content creators, join our influencer database
Whether you blog, vlog, post, or ‘cast, join our database of potential partners by applying to the Impact Marketplace in just a few clicks. Then get some timely advice with our 3 ways content partners can prepare to pivot amid changing commissions.
Get started and reach out to a growth technologist at grow@impact.com.
