Mastering customer advocacy in marketing
The Advocacy Channel Podcast is an insightful series that delves into how brands can strengthen connections with their customers. In today’s competitive market, the most successful companies turn satisfied customers into loyal advocates to fuel growth. Hosted by Will Fraser of impact.com, the podcast features expert tips and insights from industry leaders worldwide on building customer loyalty and advocacy.
Latest episode
Season 2 Episode 08 – Breaking Marketing Silos with Yulia Shilkina
In this episode, Yulia reveals how the lines between customers, influencers, and affiliates are blurring—and why that’s creating unprecedented opportunities for authentic advocacy.
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S02 | E08 – Breaking Marketing Silos with Yulia Shilkina
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S02 | E07 – Air Canada Aeroplan Insights with Andrew Noonan
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S02 | E06 – Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2
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S02 | E05 –Launching and Scaling Global Advocacy Programs with Brian Jambor
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S01 | E24 – Beyond word of mouth: Exploring the potential of referral marketing
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S01 | E23 – Executive customer advocacy: Engaging for optimal growth
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S01 | E22 – What makes a successful SaaS case study with Emily Amos
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S01 | E21 – Navigating customer marketing with Patrick Kalie