Today, impact.com launches impact.com/advocate—a referral marketing platform that empowers brands to transform happy customers into revenue-driving advocates through authentic word-of-mouth.
With /advocate, brands gain the flexibility to manage both simple and advanced customer referral programs, customizing them to align with their strategic vision, meet brand standards, and maximize audience engagement. You can track and incentivize almost any custom behavior, such as purchases, sign-ups, product usage, and more. Then, offer the rewards your audiences want, encouraging both parties to complete the referral.
Watch this video to learn more:
Key takeaways
- impact.com launches impact.com/advocate to help brands generate a lucrative revenue stream, reach new audiences, and create unique referral marketing campaigns.
- The new referral platform allows companies to build highly configurable, on-brand programs that meet their vision and business goals.
- Brands can offer multiple reward types and deep reporting functions to optimize programs.
- The combination of SaaSquatch and impact.com has created a robust partnership suite where brands can manage a range of partnerships, such as affiliate, influencer, and customer referrals.
Why brands are leaning into referral marketing
Referral marketing is personal–it builds relationships and trust. When done right, it becomes one of the most effective and efficient ways to grow your business. That’s why nearly 9 in 10 consumers say recommendations are important in their buying decisions.
David A.Yovanno, CEO of impact.com, notes how product recommendations have become a social activity rooted in community engagement and mutual benefit.
How brands can grow and optimize referral programs with impact.com/advocate
The new /advocate solution builds on impact.com’s 2023 acquisition of SaaSquatch—a best-in-class provider of customer referral software. Combining SaaSquatch’s and impact.com’s innovative platform allows brands to leverage customer referrals via impact.com’s existing suite of tools and technologies. This provides the most robust and comprehensive partnership marketing ecosystem on the market.
Key features of impact.com.com/advocate
Brands can use flexible features to build fully customized referral programs that support their strategic vision and customers’ needs and desires. Some top features of impact.com/advocate include:
Highly flexible and configurable program builders
You can quickly adjust program rules and create on-brand experiences that customers find easy to use. Use completely customizable builders to create gated and ungated widgets and emails that resonate with audiences.
A wide range of rewards that customers will love
Brands can offer customers exciting rewards, such as gift cards, points, credit, discounts, product features and upgrades, custom rewards, and cash. Plus, you can incentivize customers with gamification, leaderboards, and reward exchanges.
The ability to create on-brand referral experiences
Create a completely custom referral program that fits your referral strategy and business goals. Produce referral assets that match your brand’s look and feel and display these at top conversion points in the customer journey.
Advanced tracking and reporting capabilities
With impact.com/advocate, brands can review and optimize performance with robust tracking and analytics capabilities. Easily and accurately attribute who referred who in multiple systems with powerful integrations.
Customer referral marketing research: A consumer perspective
Learn what consumers want from referral programs—use this info to create programs that attract enthusiastic brand advocates.
Read the reportUse impact.com/advocate to create referral programs that drive revenue and delight audiences
The newly launched /advocate allows for advanced customization, flexibility, and tracking to create unique, on-brand referral programs. The platform empowers brands to transform happy customers into loyal advocates. Brands can use authentic word-of-mouth recommendations to drive revenue, brand awareness, and audience trust.
Giacomo Bertollo, Head of Product Marketing at Hack The Box, notes how impact.com/advocate helped the brand significantly boost revenue and ARR, reduce costs, and streamline workflows.
To learn more about impact.com/advocate, request a demo today.
Frequently asked questions about referral marketing software and impact.com/advocate
impact.com/advocate is an innovative customer referral marketing platform that enables brands to turn loyal customers into revenue-driving advocates through seamless, tailored referral programs.
With /advocate, you can oversee advanced referral programs and customize them to match your brand’s aesthetics and objectives. Plus, monitor and encourage various activities, including sign-ups, purchases, and product engagement. Lastly, it provides the option to reward participants with meaningful incentives they desire.
A flexible and powerful customer referral marketing software allows you to customize your program to match your brand’s own look and feel, customize the program rules to fit your desired outcomes, has deep reporting insights, and offers a wide range of rewards. Additionally, a platform should have support staff to help you with any challenges you may face when setting up and maintaining a referral program.
Here are some important features that advanced referral software helps track:
Unique referral links: Referral software should assign each referrer a unique link. This ensures that referrals are attributed to the correct referrer.
Real-time monitoring: Referral platforms offer dashboards that update in real time. You can track overall program performance such as:
- The number of people who viewed the program
- The number of successful referrals completed
- The number of referrals started
- Revenue generated from referrals
Track referrers: Referral software tracks who referred whom. You can also check individual customer records to see:
- How many referrals they’ve started
- Who they’ve referre
- The value of the rewards they’ve earne
- How many referrals they’ve completed
